What’s new: Latest launches, business and brand news

Clearsping adds organic three-fruit recipes to popular purées  range 

UK-based organic fine foods brand Clearspring has added three new three-fruit recipes to its organic purée range: Apple Banana Strawberry, Apple Mango Coconut and Pear Apple Peach. 

The new trio of fruit purées build on the success of Clearspring’s existing Organic Fruit Purée offering, which comes in a selection of single fruit and two-fruit blend varieties. The three new additions are a carefully curated combination of three refreshing organic fruits in each pot.

Maria Dawson, director at Clearspring said about the new additions: “In partnership with our Italian family producer, who has been perfecting fruit purées for over 25 years, we have created something really special. We have painstakingly worked on the recipes for each of our three new fruit purées, bringing together the unique and refreshing flavours each fruit has to offer to create a blend which truly delights your palate.

“The new three-fruit blend Organic Fruit Purées enhance our current range. They offer something new and exciting for existing fans and give new shoppers another reason to give our purées a try!” Clearspring Organic Fruit Purées are made using minimal heat, to ensure that the fruits retain their natural goodness.

Weleda Skin Food scoops Best Sustainable Moisturiser

Weleda Skin Food original has featured in the ‘Special Recognition’ section of the Woman & Home Beauty Awards 2022 which highlights a dozen classic buys and hard-working heroes the judges particularly loved when testing this year’s entries.

Weleda Skin Food won a very prestigious accolade: Best Sustainable Moisturiser and was described as “a true skin saviour that hydrates and soothes the face and body.”

Commenting on the win, Weleda’s managing director, Jayn Sterland, said: “We are always delighted when our hero Skin Food wins a new award, and we can see its popularity enduring from generation to generation since 1926, just as Woman & Home magazine has done! 

But to win ‘Best Sustainable Moisturiser’ is particularly rewarding as it recognises the value of this NATRUE certified natural formulation, its sustainably sourced ingredients and UEBT certified supply chains. It was also very encouraging to see not one but six ‘sustainable beauty’ categories in this year’s W&H Awards, and our sector enjoying some well-earned recognition alongside other top beauty buys!”

Men’s sexual performance supplement is ‘gift from the gods’ 

Men’s health brand Idavoll has launched a new natural sexual performance supplement. Inspired by the Norse Gods who assembled on the plain of Idavoll, where they prepared for great battles, the new product was formulated after studying the hardy shrubs and plants that thrive in harsh subarctic conditions. 

MD Dan Barron commented: “The Idavoll team set out to formulate the most effective natural and vegan male sexual performance supplement on the market.  Having studied countless research papers and consulting with renowned practitioners, we settled on the formulation of our core ingredients, Siberian ginseng, maca root extract, L-arginine and maritime pine bark extract, intended to provide the perfect balance of improved blood circulation, stamina and vitality.  

“The technical team at our contract manufacturer, Lifeplan Products Limited recommended numerous additional botanicals and minerals, including zinc to help support testosterone levels.  All of that goodness is crammed into 800mg vegan capsules, and each one is blister packed for freshness to ensure customer satisfaction.”

Idavoll  Food Supplements For Men (in 100% vegan capsules) retail at £19.99 and are available from PharmaPlace, the Natural Dispensary and Jumla. 

For more information contact info@idavoll.co.uk.

Viridian’s menopause campaign highlights health stores as a key resource

A new menopause campaign from Viridian Nutrition highlights the importance of health stores in providing diet and lifestyle expertise.

Launched to coincide with Menopause Awareness Month in October, ‘Manage Your Menopause, You’ve Got This’, aims to enable women to take control of their menopause and get the support they need to thrive during this life stage.

The national campaign will highlight how nutrition and lifestyle can address many of the symptoms associated with the menopause and involves a number of exciting initiatives:

• New book and journal written by Aimée Benbow, Viridian’s Head of Nutrition  

• New Menopause Complex supplement in the menopause range

• National media coverage 

• Research survey

• Informative store materials and resources

• Large-scale social media campaign 

According to research commissioned by Viridian, 78% of women between the ages of 45 and 55 are experiencing the effects of the menopause, with nearly half saying that it impacts their daily life.

Launching alongside The Menopause Journal is Viridian Menopause Complex, a targeted supplement with herbal extracts formulated to support the most common symptoms experienced during the menopause. The ingredients include a standardised and well-researched extract from hops. The unique phytoestrogen extract (8-PN) helps with the tell-tale signs associated with the menopause, such as hot flushes, sweating, restlessness, and irritability

Solabia-Algatech Launches astaxanthin gummies with Vitamin C

Israel-headquartered Solabia-Algatech has unveiled its astaxanthin whole algae complex, AstaPure Arava in a new gummy format as it broadens its portfolio of astaxanthin-based products. The company will introduce the new delivery system at SupplySide West, Las Vegas next month.  

The microalgae cultivators offer an innovative, vegan, pectin-based food supplement in a move to offer a new more flavoursome medium for delivering its flagship astaxanthin ingredient drawn from the microalgae Haematococcus pluvialis. This comes a year after the company launched itsready-to-mix AstaPure powder concept mainly targeting premix formulations for smoothies.  

The plant-based gummies are currently available as a cherry flavoured chewy treat. Each gummy houses 4 mg of the whole astaxanthin algae complex and 50 mg vitamin C and contains no preservatives or synthetic colors. One to two gummies per day can deliver the recommended daily dose of the two antioxidants.   

“Integrating our prized ingredient into gummy application was actually quite a smooth process,” reveals Dr. Omer Grundman, VP of R&D of Solabia-Algatech Nutrition. “Our AstaPure Arava powder was shown to perform well in a gel medium and the integrity and stability of its naturally occurring carotenoids remain intact.”

“Astaxanthin is an extremely powerful antioxidant and is one of the most potent carotenoids in nature surpassing lutein, lycopene and β-carotene” explains Liat Shemesh, Marketing Manager of Solabia-Algatech Nutrition. “AstaPure Arava contains 3% of astaxanthin along with amino acids, vitamins, minerals and polysaccharides; – attributes highly extolled and sought after by consumers looking to consume whole foods and boost and maintain vitality and wellbeing. At the same time, they are also demanding more convenient and tastier means of incorporating such ingredients into their daily routines.”

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