Organic and natural beauty brand Green People has formulated a new Protein Boost hair collection to nourish, strengthen and rejuvenate all hair types.

The collection comprises:

Protein Boost Shampoo: designed to gently cleanse while infusing hair with essential proteins, promoting strength and resilience and leaving it feeling soft, smooth and manageable.

Protein Boost Conditioner: formulated to deeply moisturize and repair hair with a protein-rich formula which helps reduce breakage and enhance shine, leaving hair silky and easy to style.

Protein Boost Hair Serum: ideal for all hair types, this lightweight, leave-in treatment penetrates the hair shaft to repair and protect from within, providing long-lasting hydration and shine while reducing frizz.

Designed to address common hair challenges such as brittleness, dryness and lack of volume, each product features hydrolyzed proteins, botanical extracts and quinoa protein. This plant protein contains all nine essential amino acids needed for healthy hair and, Green People says, has been shown to penetrate each hair shaft for improved vitality and manageability, enhance shine by over 50% and improve colour uptake while limiting colour fade by up to 20%.