Holland & Barrett has opened its second store-within-a-store concession at NEXT, at the fashion retailer’s Silverlink, Wallsend, outlet. 

In July H&B opened a concession at NEXT’s, Martlesham Heath, Ipswich, branch. Three openings were slated for the summer. 

H&B says the development will extend its reach to new customers, being the first to offer an extensive range of preventative health and wellness products.

The NEXT concessions offer a “curated range of H&B’s top 1,000 products from its latest ranges of health and wellness solutions, including leading brands, innovative services, sports nutrition, and trending beauty”.

Customers can also access personalised advice from highly trained H&B colleagues to support them with their wellness goals.

This latest opening is part of Holland & Barrett’s ongoing investment in its retail stores, revitalising its store experience – whether it’s through refits, relocations or opening new stores. H&B has invested around £70 million in the transformation of its stores, technology and new product development including the opening and renovation of over 200 stores in the UK. Throughout FY24 and FY25 is investing in at least one store a day in a store refresh and refurbishment program across UK & Ireland

Nick Gerrard, property and format director at Holland & Barrett says: “Holland & Barrett has an ambitious 3-year transformation strategy to become our customer’s first choice for wellness products, advice services and solutions. To help achieve this we’re investing in revitalising our store experience, taking a flexible approach to space planning and piloting new locations and store footprints. We’re very excited to partner with NEXT with our brand-new concession formats which will compliment NEXT’s retail offering, giving its customers easy and convenient access to the latest and trending health and wellness essentials.”

Main image: Holland & Barrett store concession at NEXT, Silverlink, Wallsend. Holland & Barrett