Gluten-free cakes and bakes brand Mrs Crimble’s has partnered with breast cancer awareness charity CoppaFeel! to mark Breast Cancer Awareness Month this October.

The brand’s best-selling Double Choc Macaroons are rolling out in limited-edition pink packs featuring the CoppaFeel! logo and breast illustrations to amplify the charity’s message. In a playful twist, the Mrs Crimble’s character will also don a pink bra for the first time.

“We’re proud to be supporting CoppaFeel! in adding an extra dose of pink to our joyful packs”

The initiative is supported by an upfront donation from Mrs Crimble’s to help CoppaFeel! raise awareness and encourage young people to check their chests regularly.

Caitlin Moggridge, Mrs Crimble’s Brand Manager at Ecotone UK, comments:
“We’re proud to be supporting CoppaFeel! in adding an extra dose of pink to our joyful packs. Mrs Crimble’s is a much-loved and trusted free-from brand, so our aim is to help reach as many people as we can with this vital message.”

The special packs will be available in Tesco and Asda stores nationwide.