Supplements, vitamins and protein snacks will join everyday food staples in Amazon’s new 30-minute home delivery service, being trialled in London.  

Amazon Now is being tested in select postcodes in Southwark, with plans to roll out further in the coming months.

“Amazon Now brings a new level of speed and convenience to customers, delivering thousands of groceries and household essentials in less than 30 minutes,” said John Boumphrey, UK country manager of Amazon.

Amazon Now is available seven days a week through the Amazon app and website, offering thousands of products across 35 categories delivered in about 30 minutes or less.

Amazon says customers in eligible postcodes can shop from a wide selection of items, including staples like protein snacks, low and no alcohol drinks, vitamins and supplements, as well as everyday essentials like milk, eggs, fresh fruit & veg, toothpaste, pet treats, nappies and over-the-counter medicines.