A century after its introduction, Weleda’s Skin Food continues to occupy a unique heritage position in the global skincare market, with the company marking the product’s 100-year milestone through a series of launches and partnerships.
First introduced in 1926, Skin Food has remained in continuous production with its original formulation, an increasingly rare distinction within the beauty sector. Today it is distributed in more than 50 countries, notching up sales of 30 million units over the past decade and and attracting more than 1000,000 5-star online reviews.
To coincide with the centenary, Weleda will introduce a larger 100ml format of Skin Food this spring, priced at £19.26. The launch will be supported by a global campaign focused on longevity and brand heritage.
As part of the initiative, Weleda is collaborating with sustainable fashion icon Stella McCartney, and international make-up artist Val Garland (known for her role on the BBC series Glow Up). The partnerships will include product placement at Paris Fashion Week, as well as content creation and professional endorsement.
Weleda UK country manager, Jayn Sterland, said: “We’re thrilled to see our cult-favourite Skin Food take centre stage at Stella McCartney’s Paris Fashion Week show, lighting up the runway with that unmistakable Skin Food Glow. As we celebrate 100 years of Skin Food, this beauty icon proves it’s more relevant than ever, a backstage beauty essential and make-up artist must-have that continues to fly off shelves worldwide with one sold every 2.5 seconds. Partnering with a true trailblazer like Stella McCartney is a dream come true, and we couldn’t be more excited to celebrate our hero product together.”
Stella McCartney added: “Weleda is such a great brand that has always stayed committed to natural, ethical and sustainable values without chasing trends – I really respect that, and I love Skin Food. My brand has never wavered from our core principles – we’ve been free from leather, feathers, fur and exotic skins since day one. So, to align with another company that proves integrity can last is truly meaningful.”
Val Garland will join Weleda as Skin Food’s make-up artist ambassador, providing content for PR, social and digital, and creating bespoke Limited Edition Skin Food x Val Garland Glow packaging and a Glow make-up brush gift set, as well as hosting a media launch event for the Skin Food 100ml Limited Edition (April), and a consumer retailer MUA Glow Masterclass.
Image: Weleda’s newly launched 100ml Skin Food pack/Weleda
