Natracare, the pioneering brand behind the world’s first organic cotton tampon and compostable pads and panty liners, is entering a entering a new phase of growth and governance following as its parent company (Bodywise UK Ltd) transitions to an Employee Ownership Trust (EOT).

The move is designed to protect the brand’s long-standing environmental and ethical commitments while positioning it for sustainable, long-term development. The new ownership structure also strengthens and safeguards the company’s long-term mission to care for people and the planet. 

Natracare’s founders, who will gradually step back from day-to-day leadership, say that choosing an Employee Ownership Trust over private equity was an ethical decision as much as a strategic one. They wanted Natracare’s future to stay true to the environmental and ethical values on which it was built, and say that EOT ownership keeps the company’s values “in the hands of those who live them every day”, rather than potential external investors driven by short-term returns.

Under the new model employees will collectively share in the company’s long-term value and achievements. An EOT structure also enables “mission continuity”,  strengthening Natracare’s purpose, and ensuring decisions are grounded in long -term benefits, not short-term financial gains. Employee ownership is also expected to reinforce the connection between each person’s work and the brand’s commitment to ethical, sustainable care.

Natracare founder, Susie Hewson, said: “From the beginning, Natracare was built to show that the personal care industry could be better for our bodies, communities and the planet.

“Transitioning to an Employee Ownership Trust ensures that these values remain protected and championed by the people who live them every day.

“The transition to employee ownership is particularly meaningful. It signals the shift from founder-led to future-led”

“The transition to employee ownership is particularly meaningful. It signals the shift from founder-led to future-led. A future where responsibility, contribution and reward are more widely shared. It enables us to foster a unique culture built on trust and commitment to care – seeing this come to life to deliver tangible and meaningful value for everyone will be the first signs of success.”

Natracare has also announced the appointment of Nina Davies as its new CEO. Davies takes on the role at a pivotal moment, bringing more than 25 years of leadership experience across brand strategy, business growth and organisational development.

She says: “I’m incredibly proud to be stepping into the role of CEO at such an important moment in the company’s journey. This next chapter is about honouring the company’s founding values while building a business that grows responsibly and empowers people, both inside and outside the organisation, to be part of meaningful change. I believe that brands can play a critical role in shaping behaviour change and redefining a better future, and as the original pioneers of the organic period care category,

“Natracare is a shining example of this. I feel very privileged to be learning from two incredibly visionary founders, and to continue their campaign with such a strong and talented team. I’m thrilled to see the impact we can achieve together.”

Main image: Natracre founder Susie Hewson (right) with the company’s newly appointed CEO, Nina Davies