Organic and plant-based food pioneer Clearspring is launching the largest advertising campaign in its 33-year history.
At the heart of the campaign is a prompt to ‘join the Clearspring family’. Launching from the 6th of April for three weeks, it is designed as celebration of Clearspring’s award-winning products – and of the family values that have shaped every one of them.
Set to run across billboards, Tube advertising, and outdoor posters in London, Bristol, Brighton, and Birmingham, alongside extensive digital and social media advertising, the campaign will reach millions of consumers and deliver well over 60 million impressions. Advertisements will also be featured on London taxis, which will be part of a sampling campaign, where thousands of consumers will be given a free pack of Clearspring’s new single-serve 200g tofu, as well as a chance to sample the viral ‘Tofu Chocolate Mousse’ recipe.
While Clearspring offers nearly 300 organic and plant-based products, the campaign spotlights two of the brand’s heroes lines: Clearspring Organic Japanese Silken Tofu and its award-winning Organic Japanese Matcha Green Tea Powder.
Central to the campaign is The Clearspring Family Kitchen, a series of plant-based, seasonal recipe videos launching across all social media platforms. The videos put the Clearspring family front and centre, celebrating the real people behind the brand and the food they love to make. The brand says that, as a family-run business, The Clearspring Family Kitchen is an “open invitation to anyone who cares about real, honest food to pull up a chair and join the family”.
“For 33 years, we’ve cared about food the way families do: with real pride, long-term thinking, and a genuine belief that what you put on the table matters”
“This campaign marks an important milestone for us, but more than anything, it is an expression of who we are as a family business. For 33 years, we’ve cared about food the way families do: with real pride, long-term thinking, and a genuine belief that what you put on the table matters. The Clearspring Family Kitchen is our way of sharing that with the world, and saying to everyone who has ever cared about good food: you’re part of this family too,” said Maria Dawson, managing director of Clearspring.