Leading European health food chain Holland & Barrett has revamped a further two of its UK outlets, as part of a ‘transformation’ of its store portfolio.
A larger store in Angel Islington (London), and a complete redesign of its Hemel Hempstead store, gain many of the features designed for H&B’s Chelmsford concept store, which opened in July.
Sustainability has been a focus with the business reviewing everything from shelving and shop fitting, as well as lighting which has been redesigned to be more efficient, reduce energy consumption and cut carbon emissions.
Customers in Angel Islington’s new larger store will also be able to top up on everyday food essentials at the new zero-waste refill station, while free water refills will also be available for plastic-conscious shoppers in-store.
The Angel Islington store has moved from its previous location of 31 Upper Street in Angel to 21-22 Upper Street and now consists of two units, increasing the store’s footprint to 1,389 sq ft. The London location will feature almost 1,000 new products across food, beauty, vitamins, minerals, herbals and supplements (VHMS) and sports, with over 3,800 products on offer in total.
300 new beauty lines
While the Hemel Hempstead store remains in the same location, it will launch over 300 new clean & conscious beauty products, with an improved store layout and design making it easier than ever for customers to discover the latest wellness ranges.
Customers will have access to in-store specialists who are highly trained in nutrition, beauty and sports nutrition. All Holland & Barrett store associates have the equivalent of an A level in nutrition, and are therefore ‘Qualified to Advise’ customers on the best ways of maintaining a healthy lifestyle through nutrition and supplementation.
Anthony Houghton, group retail and property director at Holland & Barrett, added: “We are delighted to be expanding our new store proposition into Angel Islington & Hemel Hempstead as we continue our transformation. Our new store design is a much calmer environment with a significantly improved layout and navigation to help customers access the wellness products they need more easily. Since launching our first ever concept store in Chelmsford back in July, we have been keen to roll out some of the exciting store features, such as manuka and specialist honey displays, zero waste refills, and the new brand look and feel to our wider store estate. Both sites will give local residents even better access to health and wellness knowledge and expertise on their high street.”
The new stores also include the Covid measures incorporated into the Chelmsford store – including social distancing, shielding screens and antibacterial hand gels – suggesting that retailer believes that offering a Covid-secure retail environment may become a long-term requirement.
Main image: Holland & Barrett’s Chelmsford concept store