What’s new: Latest launches, business and brand news

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Daylesford launches ‘gourmet’ supplements range 

Premium UK organic food business Daylesford has launched a comprehensive supplement range. 

The new range, which features 47 nutritional formulas, has been created by Daylesford’s in-house nutritionist Rhaya Jordan, in collaboration with Daylesford founder Carole Bamford. 

Daylesford says the range has been developed following the principle that the foundation for good health is a resilient immune system, restful sleep and a healthy balanced gut. Each of the 47 formulas has been divided into one of 10 categories to address common health and wellbeing issues. 

The organic farm-based business says that its core ethos of trust and traceability has been carried over into its new venture into nutritional products. 

Explaining the thinking behind the move into supplements, Carole Bamford said: ‘If we eat well, sleep well and exercise we can all help to maintain our overall wellbeing and support our immune systems. And in an ideal world, everyone would get all the nutrients they need from their diet. But it’s not always that simple. Needs vary: our lifestyles might contribute to us needing higher levels of some vitamins and nutrients than we can easily get from our meals. 

The importance of good nutrition has always been very important to me – our farming at Daylesford is based around the need to produce food that contains all the nourishment it should, without chemicals that are harmful for our bodies – but not everyone has access to wholesome fresh food every day. 

Rhaya Jordan expanded: ‘Having practised as a nutritionist, naturopath and herbalist for 30 years, I identified the need to develop a new range of supplements that were innovative, interesting and potent. Whilst nothing can replace a balanced and varied diet, supplementing with high-dose concentrations of nutrients is another way to look after ourselves whilst we go about our busy lives. 

Clinically studied and formulated, every ingredient has been carefully selected for its bioavailability, meaning that it can be easily absorbed by the body. These are the gourmet equivalent of the supplements world.”

Daylesford’s new supplements range


Better Juice teams with GEA to scale sugar-reduction technology  

Rehovot, Israel-based the sugar-reduction foodTech start-up Better Juice has announced a collaboration with GEA Group AG, Germany, a leader in process engineering for the food and beverage sectors. This move comes as part of Better Juice’s ambition to transform the global juice industry through advancing its technology for reducing all sugars in orange juices.

Better Juice and GEA TDS GmbH have agreed to collaboratively construct and install the sugar reduction innovative solution to reduce all types of sugars in orange juice and market the system globally. Under this strategic partnership GEA will engineer, design, manufacture, and install the bioreactor that reduces sugars via Better Juice’s proprietary enzymatic process. Better Juice will produce the immobilized microorganisms for the enzymatic process.

The agreement contributes to Better Juice’s goals of broadening its outreach and support to the global juice industry. The company’s breakthrough technology effectively solves the sugar-reduction conundrum without negatively impacting the natural nutritional values and prebiotic benefits of fresh orange juice :- a key challenge in this effort.

“This exciting collaboration marks a major milestone in Better Juice’s scale-up plans and advances the commercialization of our technology,” explains Eran Blachinsky, PhD, founder and CEO of Better Juice. “GEA possesses a sterling reputation in the field of process technology and will be a strong engineering partner. This collaboration will allow for smooth integration of our enzymatic technology into juice production companies seeking to meet the sugar-reduction trend. It will undoubtedly open doors for us and accelerate sales growth internationally,” he adds.

“GEA is constantly seeking to work with companies developing innovative solutions and cutting-edge, sustainable technologies that benefit consumers’ nutrition and lifestyles,” says Colm O’Gorman, head of sales management for GEA’s Global Technology Center for Non-Alcoholic Beverages. “Better Juice is an excellent fit, and we are eager to help them develop the market for sugar-reduced juices.“


Viridian tops ethical vitamins guide again

The Good Shopping Guide has named Viridian in its top scoring socially responsible firms for ethical vitamins again.

In a world of increasing consumerism, the independent guide aims to better inform the public, particularly conscious shoppers of ethical companies and products and see the impact of their spending habits beyond the marketing buzzwords.

An in-depth audit into Viridian’s practices behind the scenes resulted in the UK firm being awarded full Ethical Accreditation. The company retained its Ethical Company Index score of 100 – the highest possible marks, for the fourth consecutive year.

The Ethical Company Organisation (ECO) scores companies against stringent ethical criteria in product sectors. For the Vitamins Ethical Rankings, researchers reviewed factors ranging from environmental impact, organics and genetic modification to animal welfare and vegetarian/vegan ingredients.

The results are published on the ECO’s ethical brand comparison site thegoodshoppingguide.com, which helps shoppers identify eco-friendly and ethical products and show the company’s performance in the ethical research rankings.

Companies who have gained full Ethical Accreditation and been recognised as an Ethical Company can use the ECO’s logos to demonstrate their ethical commitment and show it has been verified independently. 

The Ethical Company Organisation’s research & editorial director William Sankey, said: “Ethical Accreditation rewards ethical companies showing a strong commitment to sustainability – these companies have passed an in-depth ethical audit allowing them to display our Ethical Company and Ethical Award logos to communicate their independently verified ethical status to consumers and business partners alike.

Ethical vitamin company, Viridian, is one of only a handful of brands featured on our brand comparison site, The Good Shopping Guide, receiving a top-ranking Ethical Company Index score of 100 – reflecting the company’s long-standing commitment to the planet, animals and people.”

Viridian Nutrition’s founder and MD Cheryl Thallon, said: “We’re thrilled to once again be recognised by the ECO and achieve the highest possible score. Our founding principles of purity, charity and environment ensure everything we do is fully considered from the seed to the recycling bank. But that doesn’t mean we’re finished, Viridian is always looking for ways to improve and pioneer change to a healthier happier future.

“By digging deeper into the ethics within the supplement sector, Viridian aims to help specialist health food stores further enhance their point of difference when compare with mass market outlets for supplements.” 


Beyond Meat and PepsiCo launch plant-based snack JV 

US-based meat alternative business Beyond Meat is joining forces with PepsiCo to form The PLANeT Partnership, LLC (TPP), a joint venture to develop, produce and market innovative snack and beverage products made from plant-based protein. 

The joint venture aims to leverage Beyond Meat’s leading technology in plant-based protein development and PepsiCo’s world-class marketing and commercial capabilities to create and scale new snack and beverage options. Financial terms of the partnership were not disclosed.

“Plant-based proteins represent an exciting growth opportunity for us, a new frontier in our efforts to build a more sustainable food system and be a positive force for people and the planet, while meeting consumer demand for an expanded portfolio of more nutritious products,” said Ram Krishnan, PepsiCo Global Chief Commercial Officer. “Beyond Meat is a cutting-edge innovator in this rapidly growing category, and we look forward to combining their unparalleled expertise with our world-class capabilities in brand-building, consumer insights and distribution to deliver exciting new options.”

“We are thrilled to formally join forces with PepsiCo in The PLANeT Partnership, a joint venture that unites the tremendous depth and breadth of their distribution and marketing capabilities with our leading innovation in plant-based protein. We look forward to together unlocking new categories and product lines that will inspire positive choices for both people and planet,” said Ethan Brown, Beyond Meat Founder and CEO. “PepsiCo represents the ideal partner for us in this exciting endeavor, one of global reach and importance.