The 2021 edition of Biofach/Vivaness – an all-digital event this year – played host to more than 400,000 chat messages and over 10,000 video meetings, says the organiser NürnbergMesse.
With 775 sessions during the three-day event (17-19 February 2021) divided between Congress, exhibitor presentations and round tables involving 1,442 exhibitors from around the world, provided a wealth of content and interaction for a total of 13,800 registered participants from 136 countries.
This year’s Biofach and Vivaness Congress maintained its high level of participation and policy influencing content. The session The German Organic Market: Facts, Figures, Analysis 2021, for example, achieved record participant numbers with more than 700 attendees.
“The Biofach/Vivaness 2021 eSPECIAL confirms the strong needs on the part of the international sectorto interact, network, and have a place to meet,” comments Petra Wolf, member of the management board, NürnbergMesse. “The trade fair pairing is a place to meet and interact at both an emotional and a personal level, as well as a platform for business and knowledge. We’re pleased that this year’s digital format offered a pandemic-compatible alternative, and especially that all the stakeholders accepted it so well! At the same time, we’re already fired up about next year. This year we said, ‘Let’s e-meet before we re-meet,’and now we’re particularly keen to be able to meet up again in person.”
Trends and new products prove a winner
In addition to the congress programme, highlights this year included new products and industry trends. Standout trends this year included ‘plant-based products’, ‘low-sugar and sugar-free products’, ‘food with additional benefits’, ‘sustainability and social responsibility’, and at Vivaness ‘waterless beauty, me time and comfort, safe beauty and circular beauty’.
Next year’s Biofach/Vivaness will return to its traditional Nuremberg base, but with new weekday dates. It will take place on 15-18 February 2022 (Tuesday-Friday).
Image: Biofach/Vivaness via Facebook
