Leading US natural soap brand Dr. Bronner’s has announced the it will be launching a new line of organic, fair trade, and vegan chocolate in Summer of 2021.
The company says the new range was born from its “industry-leading socially and environmentally responsible supply chain and developed with the expertise of world-class Swiss chocolatiers and industry experts”.
“When we learned that many of the 800 farmers who supply our Regenerative Organic Certified Serendipalm project in Ghana also grew cocoa, it was a perfect opportunity to grow our partnership with fair trade farmers by developing these cocoa beans and other ingredients—all sourced to the highest standards possible—into a rich, delicious dark chocolate that elevates soil and community health, as well as quality of life for everyone in the supply chain,” said David Bronner, cosmic engagement officer of Dr. Bronner’s. “Dr. Bronner’s is making magic through regenerative organic agriculture and its many benefits: dynamic agroforestry, biodiversity, soil fertility, better livelihoods for farmers, and delicious, rich, dark chocolate!”
“The true cost of chocolate production has been externalized and paid by cocoa-producing communities in the service of profit for a few at the expense of many—leading to wide-spread ecological destruction, climate instability, poverty, worker exploitation, child labor, and even slavery,” said vice president of special operations Gero Leson. “We want to model a move away from extractive capitalism to a truly constructive model. This thinking is at the foundation of Dr. Bronner’s decision to bring our magic chocolate to market.”
The new range will feature six variants –Roasted Whole Hazelnuts; Crunchy Hazelnut Butter; Salted Whole Almonds; Salted Almond Butter; Salted Dark Chocolate; and Smooth Coconut Praline – with an MSRP for a single, 3oz (estimated) bar of Dr. Bronner’s Magic All-One Chocolate of $5.49. Products will be available in retail (US) from August 1 2021.
