Health store retailers in Britain and Ireland have a new post-pandemic resource designed to help generate footfall and bring crises-torn communities together following Covid and Brexit.
Rebuilding Confidence & Driving Footfall, a post-pandemic outreach toolkit for engaging locally and promoting your high street has been devised by Viridian Nutrition in association with the National Association of Health Stores (NAHS) and the Irish Association of Health Stores (IAHS).
The 32-page booklet is packed full of ideas for events, activities and promotions to help retailers boost their communities.
Chery Thallon, MD and founder of Viridian Nutrition, said: “The idea of this toolkit came from brainstorm work with the IAHS and NAHS, and the marketing team at Viridian Nutrition.
“We wanted to enhance the specialist independent health store position as the centre of the health and eco community with humility, gratitude, inspiration, laughter and joy.
“Finding a way for people to feel ‘included’ and supported by others is at the heart of all these ideas. This collaborative booklet does just that by sharing and reminding all the amazing activities health stores do in their communities”
“Finding a way for people to feel ‘included’ and supported by others is at the heart of all these ideas. This collaborative booklet does just that by sharing and reminding all the amazing activities health stores do in their communities.
“Many of these ideas have been tried-and-tested in stores around the UK and Ireland, and also in Daventry (the home of Viridian Nutrition).”
Thallon and husband Shaun opened Sheaf Street Health Store in their market town back in 2016, which has thrived during the pandemic, despite reduced footfall.
Len Glenville, NAHS chair commented: “The NAHS are committed to collaborating with our Patrons and other industry organisations to benefit our members across the country and this booklet is a prime example of what can be achieved when we work together. We hope that all health food stores will find it a useful tool to help promote themselves in their local community and ultimately help increase footfall.”
Gerald Colfer, Health Stores Ireland president, and IAHS board member, said: “Creating the outreach toolkit has been a very fulfilling and action promoting project. Our network of members is applying many of the initiatives suggested in the booklet. By utilising this resource, stores are running instore and local events and reaching out to other independent retailers in their neighbourhood.”
Health stores who are interested in receiving a copy can email marketing@viridian-nutrition.com
Main image: Rebuilding Confidence & Driving Footfall, a new post-pandemic outreach toolkit
