HFMA recognised for COVID-19 campaign that secured ‘critical’ status for UK health stores 

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UK trade group the Health Food Manufacturers Association (HFMA) has been presented with the silver prize for the ‘Best Lobbying Campaign or Advancement of a Cause During COVID-19’ at the Association Excellence Awards 2021. 

The award recognises the quick action taken by the HFMA to ensure ‘critical’ status for the health food retailing sector and ‘key worker’ status for member company employees throughout the pandemic, and for the launch of its first direct-to-consumer campaign, ‘HealthyDoesIt’.

Graham Keen, executive director at the HFMA, says: “The HFMA has worked tirelessly throughout the pandemic to promote, protect and defend the interests of the natural products sector.

“The last 18 months have been challenging for many industries, so we are delighted to accept this award as recognition of the hard work and dedication of everyone in the HFMA ‘family’, perhaps most of all our loyal and long-standing member companies. Our response to COVID-19 has led to an increased focus on the role of health foods and supplements, record growth in HFMA membership and, now, this fantastic accolade.”

“Our response to COVID-19 has led to an increased focus on the role of health foods and supplements, record growth in HFMA membership and, now, this fantastic accolade”

The HFMA was also one of six organisations shortlisted for UK Trade Association of the Year.

Pictured: (L-R) Graham Keen, executive Director, Esther Mills-Roberts, communications manager, and Robert Taylor, vice president