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Natrue Label now listed in Amazon’s Climate Pledge Friendly Certifications

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The Natrue Label is now included in Amazon’s Climate Pledge Friendly Certifications, an initiative by the online retailer to help guide consumers to more sustainable products. The Natrue seal will feature on Amazon’s websites in all European countries where the project is implemented (France, Germany, Italy, Spain, and UK).

Natrue, which has a long leadership role tackling greenwashing, says consumers have the right not to be misled by marketing ‘ploys’ from nature-inspired brands.

“We’re delighted to be expanding our Climate Pledge Friendly programme to more than 100,000 products in Europe with new sustainability certifications such as Natrue. Climate Pledge Friendly has been designed as a simple way for our customers to shop more sustainably and forms an important part of our commitment to building a sustainable business for our employees, customers, and communities. We’re excited to have Natrue on-board and provide yet more sustainable choices for our customers”, said Zak Watts, Amazon’s Director of Sustainability in Europe.

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