Viridian film shows health stores’ valuable community role 


The role of health stores in supporting health and well-being in their communities is highlighted in a new film from UK supplements brand Viridian Nutrition. 

Run in conjunction with ITN Productions Industry News, The Food Manifesto is a news-style programme, filmed with Dr Michael Dixon, chairman of the College of Medicine, to raise awareness of the value of holistic health to improve physical and mental well-being.

A still from the new Viridian film

Viridian became involved in the project to campaign for health stores to be recognised as a valuable resource in the community. The film features interviews with health store retailers, a happy health store customer and an NHS GP.

The 5-minute sponsored editorial programme explores health stores as part of the health care system and a valuable resource in the community. In particular, enabling people to take responsibility in managing their own health by focussing on diet and lifestyle to help reverse poor health conditions and chronic illnesses.

Dr Siobhan Brennan, an NHS GP, explains in the film: “There are accredited health stores with people that have very good knowledge bases around healthy eating and recommended ways of having a better lifestyle.

“Very often these will complement what a GP will say, and will be able to have more time to invest in people on a face-to-face basis.”

Cheryl Thallon, founder and MD of Viridian Nutrition, said: “Local health food stores are loved by many, but are often a hidden resource, untapped by GPs and the general public. From this partnership with ITN Productions Industry News and the College of Medicine, Viridian Nutrition aims to raise awareness of the important service, valuable knowledge and deep well of kindness to be found in specialist independent health food stores across the UK. 

“By highlighting and utilising health food stores as part of the natural health service, I believe the health and happiness of the nation will be better served.” 

Watch the video on Viridian’s YouTube @viridiantv

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