26 Certified B Corporations across eight countries and three continents have come together to form a new coalition aimed at driving up sustainability standards in the beauty industry and personal care sectors.
Called the B Corp Beauty Coalition, the new grouping’s organisation’s mission includes enabling collaboration and ideas exchange between companies, identifying and sharing best practices and implementing improvement actions and publishing their outcomes. It also wants to help consumers more easily navigate the category, and Influence the beauty industry to trigger “broader changes that can improve its social and environmental footprint”. The new coalition says its vision is to deliver “beauty for good”.
Davide Bollati, president of Davines, founding member of the coalition commented: “As Certified B Corporations, we’ve become increasingly uncomfortable with the beauty industry’s social and environmental footprint.
“We’ve concluded that our respective solo efforts to enable positive change can be enhanced through a partnership of mutual commitment.
“So, we’ve formed a coalition to leverage our combined strengths and deliver tangible benefits to beauty customers, communities and the planet we share.”
“We’re committing to improve four key issues,” adds Shaun Russell, founder of Skandinavisk, and a co-founding member of the coalition.
“Ingredient sourcing and sustainability; greener logistics; packaging responsibility; and consistent and clear external messaging that customers can understand and trust.
“Work has already started, and we’ll be welcoming more certified B Corps to add their talent and contribution as we gather momentum.”
Kara Peck, senior director of strategy and partnerships for B Lab US/Canada, the non-profit organisation behind the B Corporation certification method, says: “With the business sector uniquely culpable for much of the negative impacts of climate change and the systemic inequities we face today, this type of innovative collaboration is exactly what the world needs from business.”
The B Corp Beauty Coalition members are:
• Aromatherapy Associates
• Beauty Kitchen
• The Body Shop
• Cha Tzu Tang
• Dr. Bronner’s
• Expanscience Laboratories
• Greencircle Salons
• Koa + Roy
• Made For Life Organics
• Melanin Essentials
• Natural is Better
• Rudolph Care by Andrea Rudolph