Health Stores Ireland has just launched the second in a series of videos aimed at highlighting the benefits of a community orientated sector to consumers. The videos, shot in a range of retail locations across Ireland, also set out to galvanise membership and acknowledge brand support for the independent sector.
The first video, which was themed around “community”, was aired on Irish terrestrial TV during a peak viewership month in 2021. The new thirty second clip, themed around a working day and working together, features retailers, suppliers, and manufacturers. It aims to pull the various aspects of offering a service and product into a short clip based around a young mother’s journey to a store.
Big Adventure Media, who are based in County Sligo, organised a series of shoots with sector ambassador Oliver McCabe. It includes footage of Nut & Grains in Mullingar, Macánta Nutrition’s newly open manufacturing plant in Galway and picturesque Irish countryside. It will be aired on all social media channels and may become part of a YouTube advert campaign during the Spring.
“We are delighted with the results of this project so far and will be building up a bank of audio and video over the coming months”
Martha Brennan, Health Stores Ireland chair said: “ We are delighted with the results of this project so far and will be building up a bank of audio and video over the coming months and we are already putting together a story board for the third in the series, which will be based around adventure and escapism”.