The UK organic beauty and wellbeing sector grew 15% in 2021, as consumer interest in ethical and sustainable beauty alternatives spiked during the pandemic.
It means that the certified organic and natural beauty category was worth a record £138.23 million in 2021, the 11th year of consecutive growth for the UK sector. A significant part of the growth seen in 2021 came from online purchasing, which has risen sharply during the covid crisis.
The market has grown 30% since before the coronavirus pandemic, with sales rising by £31.6 million since 2019.
These are among the headline findings contained in the 2022 Organic Beauty and Wellbeing Market Report, which published this week by Soil Association Certification.
Half of Soil Association Certification certified brands believe consumers wanting a ‘healthier choice’ contributed to the increase in their sales in 2021, with 31.2% citing consumer demand for more sustainable or eco-friendly products.
The report shows that a growing demandfor transparency from beauty brands fuelled by the pandemic has also helped fuel interest in the organic beauty and wellness sector.
Soil Association Certification predicts these trends will continue into 2022 as the sector influences the wider beauty market and the availability of organic beauty and wellness products grows.