Vitafoods Europe returns to May timeslot, signals hybrid future 

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Vitafoods Europe will return to its usual May timeslot this year combining an online platform and the in-person event in Geneva. 

By bringing together popular in-person attractions with a comprehensive virtual programme, Vitafoods Europe appears to be signalling that it visualises a hybrid future for its leading international nutraceuticals event. 

This year, visitors will be able to access the Vitafoods Europe online platform a week before the live event (2-13 May) to immerse themselves in exclusive insight-led content and use the data-driven matchmaking tool to conduct virtual meetings. Plus, the online platform and SMART technology enables them to plan their visit to Geneva and set up in-person meetings in advance to ultimately enhance their experience and maximise their time at the live event (10-12 May). 

Vitafoods Europe 2022 highlights
A comprehensive event agenda explores key market trends, plus regulatory complexities, packaging and labelling challenges, and more – including an enhanced focus on pressing industry issues, such as mental wellbeing, women in nutraceuticals and sustainability. Highlights of this year’s event, across online and in person, include:

Extensive industry expert insights 
With online content and in person presentations taking place across 4 theatres – including the Main Stage powered by Vitafoods Insights, Life Stages, New Ingredients, and Probiotics 

theatres – visitors can explore over 90 hours of content across the whole event. Expect talks on everything from the regulatory landscape for probiotic ingredients, to innovative prenatal supplement ingredients for child mental health.

Tailored networking opportunities 
This year’s SMART event format allows for global connectivity across both the in-person and online platforms. Visitors can find and connect with potential partners and suppliers before and during the show using Informa’s intelligent data-driven matchmaking service. Facilitating efficient and effective networking, this connects visitors and exhibitors with shared goals, the right backgrounds and in-demand expertise.

Discover the latest innovations
Visitors looking for inspiration for their next product can tour the New Product and Ingredient Zones to discover the very latest ingredient technologies, formulations and products, as well as exploring new research. Alternatively, the virtual Innovation Tour is available in video and audio format, to complement the live show experience.

Deep dive into trending ingredients with themed Resource Centres
For those interested in Omega-3 fatty acids or probiotics and gut health, the tailor-made Resource Centres offer a deeper dive into these trending and expanding market areas via bespoke and exclusive expert content. 

Sustainability success stories 
With sustainability moving up the priority list for many brands, Sustainability Corner enables visitors to explore some of the challenges and the success stories, with expert-led sessions on how the industry can become more sustainable.  

Delve into mental wellbeing
Following the impact of the pandemic on consumers globally, as well as the fact that many of them have busy and stressful daily lives, mental wellbeing is a key focus for Vitafoods Europe 2022. This year, Informa is also hosting a new Vitafoods Europe Summit on the topic, offering an in-depth exploration of the important role of nutrition in mental wellbeing. Running the day before the exhibition, 9 May, at the Fairmont Grand Hotel in Geneva, the Summit will offer insights into the latest ingredient science and its practical application in mental health nutrition solutions. Ticket prices are available at an early bird rate of €349 until 8th April, and will provide visitors access to Vitafoods Europe 2022.

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