French organic retail chain Naturalia is extending its collaboration with Swiss supermarket operator Migros Geneva with opening of a second organic store-within-a-store project in the city.
The first store-within-a-store venue opened in November 2021 at the Migros Balexert (Geneva) hypermarket. Then, the new organic zone was billed as “largest organic and sustainable retail space in French-speaking Switzerland” . As well as an extensive range of Naturalia branded products, the Nature& zone created plenty of space for locally sourced Swiss products, including an “unprecedented” offer from the 40 producers of Union Maraîchère de Genève (a collective of produce growers from the region).
The second store-within-a-store venue is Migros Plainpalais store, in the centre of Geneva. The new organic zone will offer thousands of SKUs, including 100 Naturalia branded lines.
Images: Naturalia store-within-a-store, Migros Balexert. Naturalia.