Leading UK organic dairy cooperative Omsco is set to make major inroads into the US market through its British Organic Dairy Company (BODC) range of traditionally made Cheddar cheese. Backed by a major US marketing campaign and newly signed distribution deals, BODC packs of Mature, Extra Mature and Vintage Organic Cheddar will now be listed in some 2,400 stores nationwide.
Having recently appointed Trugman-Nash, a leading importer and distributor of Cheddar into North America as BODC’s sole US distributor, Omsco has worked closely with them to launch the brand into the North American market. This included a strong brand presence at leading US trade show events. This game the BODC brand exposure to buyers from over 30 US and Canadian grocery chains.
The British Organic Dairy Company’s range of Cheddars are produced by Wyke Farms, one of the UK’s longest established, family-run cheesemakers – based in the heart of the Somerset countryside, just 20 miles from the village of Cheddar itself. The range consists of a rich yet smooth & buttery Mature Cheddar; a bold and distinctive 12 month-aged Extra Mature Cheddar and a quintessential, complex and robust Vintage Cheddar matured for over 18 months. All are made from Omsco farmers’ milk produced by a farming system that is accredited by the USDA and UK Soil Association to be free from the use of pesticides, herbicides, artificial fertilisers, GMOs and antibiotics.
“container shipments of BODC Cheddar now arriving in the States every month we are confident that sales will go from strength to strength”
Commenting on the growth of the BODC brand, Peter Andrew Omsco’s head of business development said: “The reaction of US grocery buyers to our British Organic Dairy Company range of Organic Cheddar has been really positive. We now have over 2,400 listings secured in stores across the States and with container shipments of BODC Cheddar now arriving in the States every month we are confident that sales will go from strength to strength.”