Organic allergen barrier balm specialist HayMax is encouraging more people with airborne allergies to go organic during Organic September – the Soil Association initiative to raise awareness of the benefits of organic and the efforts organic brands, farms and business make to support nature and wildlife and protect the planet.
MD and creator of HayMax, Max Wiseberg explains why it was so important to him that HayMax is certified organic: “All HayMax products are certified organic by the Soil Association, the main certification body for organic produce in the UK. The Soil Association organic symbol is the most widely recognised in the UK. Giving consumers reassurance and trust, the symbol demonstrates a commitment to working with nature, not against it, for the benefit of wildlife, people and planet. I decided to include organic ingredients in HayMax very early on. It’s not just that using the best ingredients produces the best product (just like when cooking a meal), but I knew that organic was good for the planet, too.”
“I decided to include organic ingredients in HayMax very early on. It’s not just that using the best ingredients produces the best product (just like when cooking a meal), but I knew that organic was good for the planet, too”
Wiseberg continues: “The best chef will always ensure that the ingredients are the best quality they can find: if the ingredients are substandard the final outcome won’t be as good. We believe it’s just the same with a hay fever product. So we use oils and powders from nature and by using organic ingredients we ensure they are gentle and comfortable on your skin as well as trapping the maximum amount of allergens. I’m pleased to say that our very first of over 50 awards was for the Best Non Food Organic Product at the Natural Trade Show. And a few years later we were the proud winner of a prestigious 2014 Soil Association Organic Award.”
HayMax is an organic drug-free allergen barrier balm that is applied around the rim of the nostrils and the bones of the eyes to trap pet dander, dust particles and pollen before they get in the body. The award-winning balm works by keeping the sufferer below their trigger level for longer.