It’s only sustainable food (but I like it)

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Simon Wright celebrated 27* years since “going freelance” in the world of sustainable food earlier this month at a gathering at Covent Garden’s Seven Dials Club. 

Leading luminaries from across the world of natural and organic food joined a sprinkling of rock and rollers to mark the occasion. 

There were reflections on Simon’s pre-consultancy career and an agonising decision to be made: Rock star or food technologist? Rock star won and a leather clad Simon Wright burst onto the punk scene with his band Trash (there were two early Polydor 45s on display for rock and roll archeologists to ponder). The punk career was to be short lived and in recent decades Simon’s passion for all things rock has been channelled into writing about it. 

There were memories recounted of early roles at Whole Earth Foods and Green & Black’s and collaborations with assorted “food insurrectionists” at the time. 

In 1995, Simon started his consultancy (now OF+ Consulting), and has worked closely with some of the best known names in organic, Fairtrade and free-from over the subsequent years. “Too much fun to mention” had happened, he said, but offered up these career highlights:

  • Ben Elton and Tony Robinson agreeing to fund the launch of the Divine chocolate range over dinner at Kettners
  • Going to Malawi to explore the possibility of Fairtrade tobacco for the much-missed Simon Dunn
  • Running The World’s First Organic Cocktail Bar for Sainsbury’s in Cirencester
  • Helping to organise the Whole Earth Foods 20th Birthday Party at the Groucho Club
  • Having to speak after Prince Charles at a Lancaster House conference
  • Launching The Handbok of Organic and Fairtrade Marketing at a very upmarket hotel in Paris

The guest list (all those who could make it on the night)

Abundance Southfields

Richard Konig

Simone Konig

Serena Potter

Bucketful Of Brains

Nick West

Alan Hauser


Gareth Broom

Sadhbh O’Connor

Chantal Cody

Silvija Davidson


Ian Bretman

Free From

Michelle Berriedale-Johnson

OF+ Consultancy

Lee Holdstock

Tim Lang

David and Teresa Church

Justin Hopper

Adrian Whitefoord

Tracy Kane

Peter Langsam

Richard Austin

Diane McCrea

Quality Food Awards

Jane Milton

Katie Theofanos

Atma Hyett

Beth Treleaven

Beckie Dart

R ’n’ B Records

Nick Duckett & Mandy

Jai Rathbone

Rolling Stones Fans

Chris Davies

Julia Kostic

Mike Baess

Paul Monk

(ex) Sainsbury’s

Melissa Addey


Keith Steptoe & Sue

Wendy Rose

Wendy Rose

(ex) Whole Earth Foods

Cliff Moss & Lee

Craig Sams

Jo Fairley

Bill Henry

Robin Bines

Renee and Brian Elliott

Photos: Chris Davies 

• It was meant to be 25 years, but you know what happened 

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