Israel-headquartered Solabia-Algatech has unveiled its astaxanthin whole algae complex, AstaPure Arava in a new gummy format as it broadens its portfolio of astaxanthin-based products. The company will introduce the new delivery system at SupplySide West, Las Vegas next month.
The microalgae cultivators offer an innovative, vegan, pectin-based food supplement in a move to offer a new more flavoursome medium for delivering its flagship astaxanthin ingredient drawn from the microalgae Haematococcus pluvialis. This comes a year after the company launched itsready-to-mix AstaPure powder concept mainly targeting premix formulations for smoothies.
The plant-based gummies are currently available as a cherry flavoured chewy treat. Each gummy houses 4 mg of the whole astaxanthin algae complex and 50 mg vitamin C and contains no preservatives or synthetic colors. One to two gummies per day can deliver the recommended daily dose of the two antioxidants.
“Integrating our prized ingredient into gummy application was actually quite a smooth process,” reveals Dr. Omer Grundman, VP of R&D of Solabia-Algatech Nutrition. “Our AstaPure Arava powder was shown to perform well in a gel medium and the integrity and stability of its naturally occurring carotenoids remain intact.”
“Astaxanthin is an extremely powerful antioxidant and is one of the most potent carotenoids in nature surpassing lutein, lycopene and β-carotene” explains Liat Shemesh, Marketing Manager of Solabia-Algatech Nutrition. “AstaPure Arava contains 3% of astaxanthin along with amino acids, vitamins, minerals and polysaccharides; – attributes highly extolled and sought after by consumers looking to consume whole foods and boost and maintain vitality and wellbeing. At the same time, they are also demanding more convenient and tastier means of incorporating such ingredients into their daily routines.”