Health Stores UK is urging specialist natural and organic brands to signal clearly in their advertising that products are available in independent health stores.
The trade association has created a series of badges featuring the phrase ‘Available From Independent Health Stores’ that brands can use in their consumer and trade ad campaigns.
Commenting on the initiative, Health Stores UK co-chair, Len Glenville, said: “It would be great to see more specialist health brands making it clear in their advertising – whether in print or online – that their products are widely available from local, independent health food stores. Some brands already do this, but others only specifically mention Boots, Superdrug and the supermarkets.
“If more brands proactively flag up the specialist retail channel in their ads we can create an opportunity to direct many more consumers into their local independent health stores. That brings benefits to the whole trade, but for independent retailers it would be a huge boost in these extremely commercially challenging times.”
The ready-made badge artwork is available from Health Stores UK. Please email email@example.com for copies.
Image: Health Stores UK has created a series of ‘badges’ for brands to include with their advertising