Natural Products News is to cease print publication with immediate effect, owner Diversified Communications announced yesterday (4 October). The October 2023 issue of the magazine will be last to be published.
Launched 30 years ago, Natural Products News was positioned as a high quality, intelligent, editorially independent magazine for the growing UK natural and organic food sector.
Natural Products News magazine evolved constantly over its lifetime, changing format, addition new sections, a news website and spin-off titles.
Diversified cites “significant changes in the marketing landscape” and the migration of advertisers to online formats and social media, as reasons for its decision to close the print title. Additionally, it says marketing budgets continue to be impacted by ongoing uncertainties across the economy.
Commenting on the announcement, Carsten Holm, managing director of Diversified, said; “This has been a very difficult decision to make but we are finding that our advertisers want to reach a broader target audience than that which we can achieve with a traditional printed, sector specific publication. We are incredibly grateful for the support we have received over the past 30 years but we are not immune to the outside factors affecting everyone in publishing, and after several difficult years of increasing costs and falling revenues, the decision has unfortunately been forced upon us.”
The Natural Products title will continue as an online platform with Natural Products Online. Holm continues: “This follows similar moves from print to online in other sectors, giving us the opportunity to provide news stories and press releases, as well as some original content, in a digital format. It will also feature a fortnightly newsletter, to keep everyone up to date with the latest developments in our sector and will, of course, provide a platform for advertisers wishing to promote their products to the industry”.
Diversified has emphasised that the decision to cease the printed publication of Natural Products New does will not impact on Diversified Communication’s successful trade shows in the sector, including Natural & Organic Products Europe, Nordic Organic Food Fair, Eco Living Scandinavia, Organic Food Iberia, Eco Living Iberia and Naturally Good.
NPN founder, Robin Bines, said that the magazine had been conceived as a “journalist-driven publication with content driven by editors not advertisers” and said that it has been “a great support tool for the industry as a whole, and for the trade shows too, for 30 years”. In a blog post, regular NPN contributor, Simon Wright, said that the magazine had “always championed the natural foods industry but was not afraid to venture into contentious areas”.