Supplements innovator BetterYou is a making a move into the functional drinks space with the launch of its new Magnesium Water range of products. 

Dubbed as ‘Harder working water’, the new drinks are available in three varieties – Hydrate, Energy and Focus. They contain a triple-blend of magnesium formulated to maximise absorption in the body – magnesium citrate, magnesium bisglycinate and magnesium derived from Irish sea water–provide 180mg (50% of the government’s recommended daily intake) of elemental magnesium.

Each formulation has been developed to support health and wellness, including:

• Hydrate – a blend of citrus and botanicals rapidly replaces essential magnesium, lost through exercise and daily stress.
• Energy – an blend of pomegranate and rhubarb, unlocks the power of natural sustained oxygenated energy production
• Focus – a blend of blueberry and mint, enhances alertness and brain function

The formulations are naturally low in sugar, low-calorie, don’t contain artificial sweeteners, palm oil free and come in an infinitely recyclable aluminium can.

The products are the first to be released from BetterYou into the functional drinks category and represent a move for the brand to deliver essential vitamins and minerals to consumers in easy-to-use and accessible new formats.

Andy Thomas, CEO and Founder of BetterYou said: “I’m incredibly proud of our latest product development, we’ve used our years of experience working with magnesium to bring to the market a truly unique range of drinks that provide a highly effective way to supplement this essential nutrient. I’m thrilled that we’ve managed to develop products that provide easy, accessible and great-tasting ways for people to increase their consumption of magnesium.”

“For over seventeen years, I have been evangelical about the benefits of magnesium supplementation. As an asthmatic, I used steroid inhalers for twenty-five years, until a biochemist introduced me to the power of magnesium. Through the reduction of calcium and increase of magnesium, I managed to reduce my reliance on my inhaler, until I eventually stopped using steroids altogether. I have now been asthma free for over seventeen years and want others to benefit from the effects that increased magnesium has on the body.”

Thomas continues: “Magnesium is grossly under presented in modern diets, due to its depletion in our soil and the rise of over processed foods, in fact our intake has declined by half since the 1940’s, and according to government statistics, is dramatically underrepresented in diets of our school children and the elderly.