Holland & Barrett’s (H&B) latest health and wellness store is located at an iconic London landmark: Battersea Power Station.

Offering all the latest H&B store tech, including upgraded tablets with new assisted shopping capabilities, and digital shelf labels, the 1,249sq ft store has been fitted out with sustainability in mind. In addition to 100% recyclable metalwork, wood, plastics, fibreboard and flooring, the lighting has been designed to be more efficient, reduce energy consumption and cut carbon emissions.

“We are delighted to have launched such a fantastic store in an iconic London landmark,” says Andrew Jones, head of format. “Our store evokes a sense of wellness which is key to our brand success which we create through materiality, layout, our wide range of products and colleague expertise. We installed a bold, first for brand, transparent screen at the front of our store that is bespoke to Battersea Power Station with unique content to showcase to customers. Our Battersea flagship is a true brand expression for what we look and stand for.”

“Our store evokes a sense of wellness which is key to our brand success”

Store manager, Hana Deen, adds: “From the latest trending TikTok wellness products through to H&B’s award-winning new range of food that loves you back and personalized advice from highly trained expert colleagues, H&B Battersea has everything you need to help reach your latest wellness goals.

“At H&B, we make health and wellness a way of life for everyone, our team are very excited to welcome our customers at our new flagship at Battersea Power Station – come and talk to one of our expert colleagues about everything from hormone health, gut health, any joints, bones and muscles aches and pains through to the latest beauty brands – we’re here to help!”

Until 26 June, customers visiting the new location will receive a 20% discount off their first purchases.