Organic and biodynamic tea company Hampstead Tea has launched refreshed packaging across its entire range.
As well as revamping the colours to showcase the tea’s fresh taste, the Demeter biodynamic certification is now in colour so is easier to spot. In addition, tips on when and how to drink the tea have been incorporated into the packs.
There are clear tasting notes to make it easier to identify the flavours, along with expanded details about where the teas are grown, giving consumers ‘a closer connection’ to the biodynamic gardens that produce the leaves.
“This refresh isn’t just about aesthetics — it’s about sharing our story and our commitment”
The brand stresses that taste, nature and affordability are what really matters in the tea supply chain, and so the updated packaging focuses on its work to create ‘the tastiest tea that doesn’t cost the Earth’.
Commenting on the refresh, brand founder, Kiran Tawadey, says: “We wanted our packaging to reflect the taste and nature that goes into every cup of Hampstead Tea. This refresh isn’t just about aesthetics — it’s about sharing our story and our commitment to direct relationships with organic and biodynamic farmers. We’re able to keep tea affordable for our customers by working directly with tea gardens that we’ve known for over 30 years!”
As Hampstead Tea expands internationally, the packaging also now includes multilingual information, ensuring the teas are more accessible to customers worldwide. “We’re excited to share our biodynamic tea with a global audience, and this packaging is a big step in that direction,” adds Tawadey.
