Clipper Teas has revamped its Organic Infusions range with additional variants and a colourful redesign.

The brand has repackaged some of its most popular infusions with bright, impactful designs and more direct product names, for example Snore & Peace is now Sleep Time and Restoring Roots has morphed into Ginger & Turmeric.

It has also added four new Organic Infusion SKUs: Peppermint & Spearmint; Chamomile & Peach; Blackcurrant & Blueberry; and Orange & Turmeric.

Clipper says the infusions collection is designed to meet an increased demand for functional ingredients to support wellness and encourage people take time out to ‘unwind in nature’, with signposts including ‘soothing’, ‘uplifting’ and ‘unwinding’.

“we want to keep growing our organic infusions to ensure sustainable farming becomes the norm in tea production”

“Our Infusions have always performed well and resonated with consumers, but more recently, we’ve gained a larger share of the market segment thanks to growing interest in Clipper’s strong ethical credentials such as our organic and B Corp certifications,” comments Hannah Williams, Clipper Teas senior brand manager at Ecotone UK. “Our infusions aren’t just delicious, but also fully organic and natural when compared to the competition – while also making organic infusions more accessible. It’s the full package.

“As a pioneer in ethical tea and the No 1 sustainable brand in tea via The Good Shopping Guide, we want to keep growing our organic infusions to ensure sustainable farming becomes the norm in tea production. We believe these flavours will have strong consumer appeal: especially with our vibrant new packaging designs that stand out on shelf. If you’re choosing Clipper, you’re choosing a good tea – one that’s organic, natural and supports shopper wellbeing.”

The Soil Association-certified Organic Infusions are contained within plant-based and biodegradable unbleached tea bags, complete with organic string, and the packaging is fully recyclable.