Eco anti-mosquito brand Incognito has announced its certification as a B Corporation (or B Corp).

Verified by B Lab, the not-for-profit behind the B Corp movement, the achievement demonstrates that incognito meets high standards of social and environmental performance, transparency, and accountability alongside a commitment to goals beyond shareholder value.

Howard Carter, founder and CEO of Incognito comments: “B-Corp is an amazing achievement for team incognito after months of hard work, further reinforcing our commitment to sustainable development. All B-Corp business’s eco-claims are verified, ensuring there’s no greenwashing. This is the fourth major award for this SME family run business this year!”

A Certified B Corporation is a company that has voluntarily met the highest standards for social and environmental performance. These standards are intentionally set high and are meant to recognize leading companies. B Corp Certification assesses the entirety of a business’ operations and currently covers five main impact areas: Governance, Workers, Community, Environment and Customers. The certification process requires companies to reach a score of 80 points in the B Impact Assessment while providing evidence of responsible practices relating to energy supplies, waste and water use, worker compensation, diversity, and corporate transparency. A business must also legally embed their commitment to purpose as well as profit in their company articles.

Incognito joins over 8,000 businesses globally that have certified as B Corps, which include The Guardian, Innocent Drinks, Patagonia, Tony’s Chocolonely, The Big Issue, Finisterre, Elemis, and Sipsmith Gin.

Chris Turner, executive director of B Lab UK, says:  “Welcoming Incognito to the B Corp community is hugely exciting. Its commitment to doing business differently will be an inspiration to others and will help spread the notion that success in business is as much about people and planet as it is profit.”