With the muesli category worth around £158 million, Bio&Me has announced an expansion of its gut-friendly muesli range with new Super Nutty joining the original Fruit & Nut variant.
The all-natural Super Nutty Muesli combines13 plant-based foods including wholegrain oats, almonds, cashews, Brazil nuts, dates and sultanas. High in fibre, it has no added sugars or ‘nasties’.
Bio&Me co-founder Dr Megan Rossi says: “As a dietitian and a scientist, I’m interested in creating great tasting food that also truly delivers on its health claims. Our ‘good for your gut’ mueslis tick all the boxes: they’re not only high in fibre but are full to the brim with diverse plant-based goodness with absolutely no added sugars, and make a great quick and delicious breakfast option or afternoon snack. Pair with your milk of choice or our new kefir drinks for the ultimate gut-loving way to start your day.”
“Consumers are engaging with gut health now more than ever before”
Jon Walsh, Bio&Me co-founder and CEO, says: “Consumers are engaging with gut health now more than ever before and are becoming increasingly interested in both gut health and foods that help support the immune system, so now felt like the right time to refocus our efforts on muesli. Bio&Me is well-placed to deliver exactly what today’s muesli consumers are looking for: functional foods that taste really good. We believe they’ll appeal to both current muesli lovers, as well as help bring new consumers into the category.”
The plant-based duo have launched into 550 Tesco stores this month.
