Mr Organic is to get a full rebrand for 2025, and will launch new line of premium pulses. 

In January 2025 the brand will unveil a new “evolutionary” logo and packaging. Its entire range of over 120 products will be switched over to new label designs, intended to present a cleaner, more contemporary look, while helping the products stand out on-shelf. 

The Mr Organic face maintains its prominence in the new logo design, strengthening brand recognition. Most jarred products will be packed with branded lids featuring the well-recognised Mr Organic face. The glass jars that contain the brand’s Pasta Sauces have also had an upgrade, switching to a more premium jar.

Reflecting growing consumer awareness of gut health, the new packaging will also showcase ‘plant points’. The brands says it “hopes to be a part of the new health movement to help people improve their microbiomes by eating 30 plants a week”. Plant points will be displayed on all applicable products, making it easier for shoppers to count their plant intake and diversify their diets.

Stephanie Lee, brand manager at Mr Organic said: “We have been going through a rebranding process over the last two years. We spent a lot of time and effort figuring out how Mr Organic products can be more attractive to shoppers in-store and online. Our goal is to make Mr Organic more approachable and reliable, known for offering high quality, Italian organic products that are always going to be handy to have in the kitchen. We have also made a conscious decision to stay on top of health trends. Right now, there is a huge focus on gut health and research shows positive results in the microbiome by consuming 30 plants a week. We decided to include plant points on our packaging to help health-conscious consumers calculate their plant points to reach their goal each week.”

In addition to the rebranding, Mr Organic will be launching a new range of pulses packed in glass jars in January. These new products include some of Mr Organic’s current most popular lines: Butter Beans, Lentils, Chickpeas, and Cannellini Beans. The new bean SKUs will retail at £2.30 (350g jar).