Japanese and organic food pioneer Clearspring is launching its first high-impact outdoor advertising campaign

Marking a milestone moment for the brand, the Clearly Authentic, Clearly Delicious campaign will run across billboards, street posters and bus stops throughout London over a two-week period. 

Featuring the brand’s best-selling products—Organic Japanese Silken Tofu, Organic Japanese Matcha, and Organic Seaveg Crispies—the striking visuals use a split-screen design to tell two stories in one. Half showcases beautifully plated dishes, capturing the pure and vibrant flavours of Clearspring products, while the other half honours the producers and time-honoured traditions behind them.

Beyond billboards, Clearspring is amplifying its message with digital and social marketing, influencer activities, ensuring consumers experience the brand across multiple touchpoints. Independent health food stores and leading retailers will benefit from a wave of marketing support, including in-store sampling, eye-catching POS materials, and shopper marketing initiatives to enhance customer engagement.

“For the first time in our 32-year history, we’re sharing the heart of Clearspring on a bigger stage. This campaign is about more than just food—it’s about honouring the people, traditions, and care that go into every product. We’ve grown so much over the years, but what has never changed is our passion for real, organic food that nourishes both people and the planet. Now, we have the chance to invite even more people to experience that difference—one delicious bite at a time,” says Maria Dawson, managing director at Clearspring.