Yeo Valley is making its first move into the organic meat category with a 100% British, free-range and organic grass-fed beef-steak burger line that will launch into 362 Tesco stores this month (rsp: £5/2x130g).

Jonny McIver, senior brand manager at Yeo Valley, says the launch represents an “exciting new chapter for Yeo Valley and organic farming”.

“After 30 years of being an organic brand, we’re excited to branch out beyond dairy in a way that supports the whole regenerative organic farming system. Animals play a key role in soil health and the health of the ecosystem, so by offering free-range, organic beef, we’re championing a more ethical and more sustainable farming system.

“Families want top-quality, high-welfare meat that matches their ethics and principles, without compromising. That’s why we’re proud to offer a burger made with just a few simple ingredients, including 100% British organic grass-fed beef. It’s a tasty, no-fuss choice for those who care about great taste and responsible sourcing.”

With more people interested in simpler, more natural food, Yeo Valley Organic says it is on a mission to expand its range beyond the dairy and soup categories, helping families choose food with minimal ingredients that’s affordable, nutritious, and more sustainable.

Image: Courtesy, Yeo Valley