Natural energy bar specialist Tribe has partnered with regenerative farming and food company Wildfarmed to create what it says is the UK’s first regenerative farmed oat bar. 

Each bar is made with Wildfarmed regenerative oats – a source of fibre that supports performance and provides natural energy to keep you going for longer, whilst supporting nature in the field. Free from artificial ingredients and ‘HFSS-compliant’, the new bar is described as a “great-tasting, nature-friendly option for everyday fuel”.

Wildfarmed was co-founded by Groove Armada DJ Andy Cato, George Lamb and Edd Lees with a mission to “fix our broken food system”. 

Commenting on the new parnership, Edd Lees said: “This isn’t just another oat bar. It’s a big step toward making regenerative food accessible for everyone. Real change requires real scale, which is why our goal has always been to get regenerative food onto as many tables as possible – whether in sandwiches, pizzas or snacks.

“Tribe, with its long-standing commitment to sustainability, is the perfect partner to launch our first-ever oat product with. We’re excited to expand into this space and give more consumers a chance to support farmers restoring what matters most: healthy soil, clean rivers, and fields full of life.”

Image: Tribe