Natural & Organic Products Expo (NOPEX) organiser Diversified UK & Europe today announced major format changes to the iconic event from 2026. This will see the organic, natural and artisanal food area become part of a new all-food focused event – the London Food & Drink Shows – while natural health and beauty will come together to form the heart of a new-look event at London’s Business Design Centre. 

The organiser says the development follows nearly two years of research and consultation across all parts of the natural and organic industry. The announcement was made at the start of the first day of this year’s NOPEX, which continues tomorrow. 

NOPEX has been a central fixture of the natural products industry for nearly three decades and the sector’s pre-eminent showcase for innovation and information sharing. But while the world of natural and organic products continues to be an inspirational and fast-paced market, the industry has evolved in recent years, with buying patterns changing and retail channels evolving.  

In particular, Diversified says, the show has witnessed less cross-over between the food, and the more integrated health, nutrition and beauty parts of the show. This, it says, had led to increasing number of visitors and exhibitors feeling that the overall show experience was lacking the focus, yet inclusive reach, required in today’s market.  

In a proactive response to these changes and feedback, the Natural Health Expo & Natural Beauty Expo (which makes up NOPEX) will be moving to the Business Design Centre on 22 – 23 June 2026, where it will become a more tightly focused event dedicated to the thriving natural health, wellbeing, beauty, and nutrition sectors.   

Georgina Baker, event director, explains, “The natural health and beauty sectors have always been a cornerstone of our event. With the food sector now expanding its reach within the wider food trade, this shift allows us to create a dedicated space where wellness, beauty, and holistic health brands can truly shine.” 

She continues: “By refining our focus, we’re ensuring that exhibitors connect with the most relevant buyers, retailers, and industry professionals, while maintaining the sense of community that has always been at the heart of this event. This evolution reflects the changing landscape of the industry. NOPEX will be the same show that you love, just in a new format.” 

Diversified says it is confident that NOPEX “will continue to be the go-to destination for brands and buyers in the natural skincare, wellness, supplements, and holistic health sectors”. And it says fine tuning the event will enable exhibitors to showcase their products to a more engaged, relevant, and dedicated audience, driving meaningful connections and business growth. 

“By embracing change and refining our focus, we’re creating an event that truly serves the industry’s needs – both now and in the future,” adds Baker. 

This strategic move comes as the food sections of NOPEX (Natural Food Expo) will now co-locate with leading trade events in the food sector, lunch! and The National Restaurant Pub & Bar Show – under the umbrella banner, The London Food & Drink Shows, creating a more compelling platform for that sector as it becomes more mainstream. By shifting the focus back to a more dedicated natural health and beauty showcase, NOPEX will provide a more tailored, enjoyable and dynamic experience for exhibitors and visitors. 

Main image: Busy scenes from the first day of the 2025 NOPEX event. The event continues tomorrow