Hunter & Gather has announced the launch of what it says is the UK’s first electrolyte powder that harnesses the qualities of monk fruit in ‘a groundbreaking’ infusion powder.

Restore electrolytes originally launched in 2024 but following consumer feedback suggesting they were too salty, founders Amy Moring and Jeff Webster set out to improve the recipe.

“We’re never ones to sit back and rest on our laurels, we’re always looking to improve, update and innovate to make our products the absolute best they can be,” says Moring. “We also strongly value the feedback of our loyal tribe of consumers and in terms of the saltiness we felt we owed it to them to update our Restore electrolytes to deliver an improved taste, without the overwhelming saltiness.”

The solution came in the form of monk fruit, which has a naturally fresh and fruity flavour. Webster explains: “Monk fruit has been cherished for centuries in traditional Chinese medicine and it contains mogrosides, compounds up to 250 times sweeter than sugar, yet free from calories or carbohydrates. This makes it ideal for those managing blood sugar spikes or seeking a gut-friendly sugar or artificial sweetener alternative.”

“We are really proud to bring such leading innovation to the market and to the consumer”

However, he adds that most monk fruit powders contain maltodextrin as a carrier base, which often comes from corn or other grains and ingredients, so the brand worked with experts to create a unique formulation which uses acacia fibre as the carrier – a natural and prebiotic ingredient that aligns with its ethos of clean, natural, grain-free products.

“We are really proud to bring such leading innovation to the market and to the consumer,” says Moring. “We know people are looking for a better alternative than the sugary, artificially sweetened electrolytes that currently exist but also that flavour is an important factor. That’s why we went back to the drawing board and developed the first of its kind electrolytes in the UK using only monk fruit to naturally sweeten. Our new Restore product represents all that we stand for at Hunter & Gather from a lifestyle and innovation perspective.”

Available in three flavours – Lemon & Lime, Mixed Berry and Unflavoured – Restore electrolytes with monk fruit contain no added sugars, stevia or artificial sweeteners and offer a 100% natural solution for optimal hydration.

Designed to unlock a multitude of benefits including maintaining optimal nutrition, supporting muscle function, cognitive function and regulating blood pressure, the product is designed as a daily lifestyle supplement for all.