Leading natural and organic industry innovators have been honoured at this year’s Natural & Organic Products Expo, held in London last week.
Held on the evening of Monday 12th May, the innovation awards celebrated the most innovative products from brands at the event judge to be shaping the future of the sector. From clean beauty champions to sustainable food innovators, winners were chosen by a combination of public votes and expert judging.

This year’s Lifetime Achievement Award went to Ruth Hawthorne (pictured above), managing director at Natural Trade Brokers, in recognition of over 40 years service to the health food industry, the UK health trade. She told Natural Newsdesk: “I am extremely honoured to be recognised in the health food trade, it shows that hard work, good positive attitude, never letting anyone down and delivering what I have promised gets noted throughout my years in this trade. The messages I had from current people and people from my past was amazing. I am delighted for both myself and for Natural Trade Brokers.
The Best Independent Retailer award went Amaranth, and was collected on the evening by founder and owner, Joanne Hill (pictured, centre, with the Amaranth team). She said: “We couldn’t be more delighted to win Best Independent Retailer for Amaranth. For me, this is the highest achievement for an independent in our industry — the award I’ve always aspired to since opening the store 12 years ago. We first won the Best Independent Retailer at NOPE back in 2015, and to win again exactly 10 years later means the world to us. Over the past decade, we’ve grown as a team, invested in our knowledge, continued to seek out exciting new products, and found fresh ways to support and connect with our customers.Finalists and winners in the products categories were:
Natural Beauty Expo Categories
Best New Body Care
Shortlisted
- SeaVeda – Uplifting Body Treatment Oil, Sancha International
- Ocean & Coconut Spray Refill Pouch 300ml, Salt Of The Earth
Winner: My Slim Silhouette Body Oil, KREATIVNI RAZISKOVALN
Best New Vegan Beauty
Shortlisted
- Skin Smooth Bakuchiol – Retinol Alternative Age Refining Day, Spa Ceylon Ayurveda Wellness
- Sukin Glow Active-C Dark Spot Corrector, Sukin
Winner: Balmonds Super 7 Serum, Cress UK
Best New Facial Skincare
Shortlisted
- BEE&YOU Vitamin C Face Cream, SBS Bilimsel Bio Cozumler
- PANACEA3Repair Serum Gold Line, Natural Cosmetics Ltd
Winner: Sweet Bee Organic Glow Moisturiser, Sweet Bee Organics
Best New Male Grooming – Refillable Deodorant with Macadamia & Bergamot, UpCircle
Best New Organic Beauty
Shortlisted
- ECODENTA Passion Fruit Toothpaste With Enzymes, Biok Laboratorija UAB
- Skin Clearing Serum – 10% Azelaic Acid, Evergoods Global Co Ltd
Winner: Bakuchiol Age-Defying Wonder Oil – 2% Bakuchiol, Evergoods Global Co Ltd
Best New Personal Care
Shortlisted
- HAPPYEARTH 100% Natural Crystal Deodorant Stick Unscented, Orange-Sheep B.V.
- PerioBrite® Coconut Pulling Oil Kit, Nature’s Answer
Winner: ForestVeda – Soothing & Calming Balm, Sancha International Ltd
Best New Haircare
Shortlisted
- Rosemary Mint Organic Hair Oil, Beauty Kitchen
- Smoothing Castor Oil Strengthening Hair mask, Giovanni
Winner: PANACEA3 Hair Mist “2sec Repair”, Natural Cosmetics Ltd
Natural Health Expo Categories
Best New Eco Living
Shortlisted
- SeaVeda – Uplifting Body & Pillow Mist, Sancha International
- Alternative – Bamboo Toothbrush Travel Case, Suma Wholefoods
Winner: JIHE Eco Flush Pad – E4, Aroundbody, Inc
Best New Fitness Nutrition
Shortlisted
- Shape Protein & Collagen Greens, Sunwarrior
Winner: Ener-IV+ Electrolyte Drink Mix, ENER-LIFE
Best New Herbal Product
Shortlisted
- Berberine Advance, Super Botanic
- SeaVeda – Soothing & Uplifting Balm – Micro mist, Sancha International
Winner: Organic DETOX by SOULEL, KJ & Associates
Best New Specialty Health
Shortlisted
- fabÜ SHROOMS ANDROPAUSE FOR MEN, Cress UK
- Organic Immunity Plus Superfood Powder, Ausha Ltd
Winner: GOODIE – Fermented Superfood Drink, Take On Goliath
Best New Supplement
Shortlisted
- Nutrition Magnesium Bisglycinate, R.Y.M
- Vegums Vegan Omega-3 Gummies, Vegums
Winner: BEE&YOU Kids Propolis Immune Nighttime Shot, SBS Bilimsel Bio Cozumler San. Ve Tic. A.S.
Natural Food Expo Categories
Best New Drink
Shortlisted
- Deeply Carrot & Ginger Prebiotic Fibre Shot, Deeply Foods
Winner: Bonsoy Sparkling Coconut Water with Watermelon, Community Foods
Best New Food
Shortlisted
- Biona Organic Super Seed Bread, Windmill Organics
Winner: Emilia’s Crafted Pasta – Bucatini – P3, Emilia’s Crafted Pasta
Best New Organic Drink
Shortlisted
- Kefir Eau Vertueuse Lime & Mint, Kefir Eau Vertueuse
- Suma Cola Kombucha, Suma Wholefoods
Winner: Organic Seamoss Beverage, OMOSS
Best New Organic Food
Shortlisted
- Aduna Super Greens Organic Superfood Blend 250g, Aduna Ltd
- Organic Dubai Chocolate, Belvas – The Organic Chocolate Factory
Winners: Aura Sea Salt, Feel Complete
Best New Snack
Shortlisted
- LifeFood Lifebar Super Power Almond Cookie H31, Lifefood
- Organic Functional Treats (BIOTA, BOOSTER, CALM) by SOULEL, KJ & Associates
Winner: Clearspring Organic oat Biscuits – Matcha L10, Clearspring
Best New Special Diet
Shortlisted
- Low Carb Granola Amore Caramel, Biostyle
- Plant S – Gluten Free Oat Flour, Plant S Nutrition (KWS UK Ltd)
Winner: Wholegrain Ancient Grain Honey Hoops, Lovegrass Ltd
Best New Vegan Food
Shortlisted
- Almond Mylk Chocolate Covered Strawberries, House of Chocolate
- Wild Thingz Organic & Vegan Sweets Zesty Pests, Brand Organic
Winner: Lions Mane Chocolate Bar, Bristol Fungarium
Best Artisan Food & Drink
Shortlisted
- Ginger Jack, Ginger & Ginger BV
- KULT Water Kefir Passion & Hops, KULT KEFIR
Winner: THE Best Chocolate Cake, Natural Fine Baking & NOPAL



