Industry innovators honoured at 2025 NOPEX awards

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Photo © 2025 - ASV Photography Ltd. www.ASVphotos.com

Leading natural and organic industry innovators have been honoured at this year’s Natural & Organic Products Expo, held in London last week. 

Held on the evening of Monday 12th May, the innovation awards celebrated the most innovative products from brands at the event judge to be shaping the future of the sector. From clean beauty champions to sustainable food innovators, winners were chosen by a combination of public votes and expert judging. 

Photo Ruth Hawthorn (centre) receives the Lifetime Achievement Award at last week’s NOPEX innovation awards. © 2025 – ASV Photography Ltd. http://www.ASVphotos.com

This year’s Lifetime Achievement Award went to Ruth Hawthorne (pictured above), managing director at Natural Trade Brokers, in recognition of over 40 years service to the health food industry, the UK health trade. She told Natural Newsdesk: “I am extremely honoured to be recognised in the health food trade, it shows that hard work, good positive attitude, never letting anyone down and delivering what I have promised gets noted throughout my years in this trade. The messages I had from current people and people from my past was amazing. I am delighted for both myself and for Natural Trade Brokers.

The Best Independent Retailer award went Amaranth, and was collected on the evening by founder and owner, Joanne Hill (pictured, centre, with the Amaranth team). She said: “We couldn’t be more delighted to win Best Independent Retailer for Amaranth. For me, this is the highest achievement for an independent in our industry — the award I’ve always aspired to since opening the store 12 years ago. We first won the Best Independent Retailer at NOPE back in 2015, and to win again exactly 10 years later means the world to us. Over the past decade, we’ve grown as a team, invested in our knowledge, continued to seek out exciting new products, and found fresh ways to support and connect with our customers.

Finalists and winners in the products categories were: 

Natural Beauty Expo Categories

Best New Body Care

Shortlisted

  • SeaVeda – Uplifting Body Treatment Oil, Sancha International
  • Ocean & Coconut Spray Refill Pouch 300ml, Salt Of The Earth

Winner: My Slim Silhouette Body Oil, KREATIVNI RAZISKOVALN

Best New Vegan Beauty

Shortlisted

  • Skin Smooth Bakuchiol – Retinol Alternative Age Refining Day, Spa Ceylon Ayurveda Wellness
  • Sukin Glow Active-C Dark Spot Corrector, Sukin

Winner: Balmonds Super 7 Serum, Cress UK

Best New Facial Skincare

Shortlisted

  • BEE&YOU Vitamin C Face Cream, SBS Bilimsel Bio Cozumler
  • PANACEA3Repair Serum Gold Line, Natural Cosmetics Ltd

Winner: Sweet Bee Organic Glow Moisturiser, Sweet Bee Organics

Best New Male Grooming – Refillable Deodorant with Macadamia & Bergamot, UpCircle

Best New Organic Beauty

Shortlisted

  • ECODENTA Passion Fruit Toothpaste With Enzymes, Biok Laboratorija UAB
  • Skin Clearing Serum – 10% Azelaic Acid, Evergoods Global Co Ltd

Winner: Bakuchiol Age-Defying Wonder Oil – 2% Bakuchiol, Evergoods Global Co Ltd

Best New Personal Care

Shortlisted

  • HAPPYEARTH 100% Natural Crystal Deodorant Stick Unscented, Orange-Sheep B.V.
  • PerioBrite® Coconut Pulling Oil Kit, Nature’s Answer

Winner: ForestVeda – Soothing & Calming Balm, Sancha International Ltd

Best New Haircare

Shortlisted

  • Rosemary Mint Organic Hair Oil, Beauty Kitchen
  • Smoothing Castor Oil Strengthening Hair mask, Giovanni

Winner: PANACEA3 Hair Mist “2sec Repair”, Natural Cosmetics Ltd

Natural Health Expo Categories

Best New Eco Living
Shortlisted

  • SeaVeda – Uplifting Body & Pillow Mist, Sancha International
  • Alternative – Bamboo Toothbrush Travel Case, Suma Wholefoods

Winner: JIHE Eco Flush Pad – E4, Aroundbody, Inc

Best New Fitness Nutrition
Shortlisted

  • Shape Protein & Collagen Greens, Sunwarrior

Winner: Ener-IV+ Electrolyte Drink Mix, ENER-LIFE

Best New Herbal Product
Shortlisted

  • Berberine Advance, Super Botanic
  • SeaVeda – Soothing & Uplifting Balm – Micro mist, Sancha International

Winner: Organic DETOX by SOULEL, KJ & Associates

Best New Specialty Health
Shortlisted

  • fabÜ SHROOMS ANDROPAUSE FOR MEN, Cress UK
  • Organic Immunity Plus Superfood Powder, Ausha Ltd

Winner: GOODIE – Fermented Superfood Drink, Take On Goliath

Best New Supplement
Shortlisted

  • Nutrition Magnesium Bisglycinate, R.Y.M
  • Vegums Vegan Omega-3 Gummies, Vegums

Winner: BEE&YOU Kids Propolis Immune Nighttime Shot, SBS Bilimsel Bio Cozumler San. Ve Tic. A.S.

Natural Food Expo Categories

Best New Drink
Shortlisted

  • Deeply Carrot & Ginger Prebiotic Fibre Shot, Deeply Foods

Winner: Bonsoy Sparkling Coconut Water with Watermelon, Community Foods

Best New Food
Shortlisted

  • Biona Organic Super Seed Bread, Windmill Organics

Winner: Emilia’s Crafted Pasta – Bucatini – P3, Emilia’s Crafted Pasta

Best New Organic Drink
Shortlisted

  • Kefir Eau Vertueuse Lime & Mint, Kefir Eau Vertueuse
  • Suma Cola Kombucha, Suma Wholefoods

Winner: Organic Seamoss Beverage, OMOSS

Best New Organic Food
Shortlisted

  • Aduna Super Greens Organic Superfood Blend 250g, Aduna Ltd
  • Organic Dubai Chocolate, Belvas – The Organic Chocolate Factory

Winners: Aura Sea Salt, Feel Complete

Best New Snack
Shortlisted

  • LifeFood Lifebar Super Power Almond Cookie H31, Lifefood
  • Organic Functional Treats (BIOTA, BOOSTER, CALM) by SOULEL, KJ & Associates

Winner: Clearspring Organic oat Biscuits – Matcha L10, Clearspring

Best New Special Diet
Shortlisted

  • Low Carb Granola Amore Caramel, Biostyle
  • Plant S – Gluten Free Oat Flour, Plant S Nutrition (KWS UK Ltd)

Winner: Wholegrain Ancient Grain Honey Hoops, Lovegrass Ltd

Best New Vegan Food
Shortlisted

  • Almond Mylk Chocolate Covered Strawberries, House of Chocolate
  • Wild Thingz Organic & Vegan Sweets Zesty Pests, Brand Organic

Winner: Lions Mane Chocolate Bar, Bristol Fungarium

Best Artisan Food & Drink
Shortlisted

  • Ginger Jack, Ginger & Ginger BV
  • KULT Water Kefir Passion & Hops, KULT KEFIR

Winner: THE Best Chocolate Cake, Natural Fine Baking  & NOPAL