Giovanni is expanding its Hair Mask range with three new formulations across the Eco Chic and Castor Oil collections. 

Giovanni Smoothing Castor Oil Strengthening Hair Mask is designed to deeply nourish hair and scalp with 100% pure, refined castor oil. This treatment reduces frizz, helps rebond split ends, and promotes shine. It’s a versatile solution for customers seeking stronger, healthier hair. Vegan, cruelty-free, infused with natural botanical ingredients and always no parabens, mineral oil, harmful sulphates, propylene glycol, phthalates, artificial dyes.

Giovanni Smooth As Silk Extreme Hair Mask revitalises hair with a powerful blend of shea butter, soy protein, and macadamia nut oil. This formula deeply conditions, seals in intense moisture, helps rebond split ends and repairs damage for ultimate frizz control. The results are a luxurious, smooth texture for a lustrous shine and manageability. Vegan and cruelty-free.

Giovanni Frizz Be Gone Hair Mask offers Intense Anti-Frizz conditioning for all hair types. Made with a bounty of ingredients from nature, including: rosehip, argan, and coconut oils, vitamin E and B5, and nettle, rosemary and bergamot extracts. With use, hair is softer, healthier and frizz-free.

The company, known for providing high-quality, eco-friendly hair care solutions, is also launching its Curl Habit range in the UK.

Curl Habit Curl Defining Collection offers definition, and curl enhancement for all curl types: Corkscrew, Botticelli, Corkicelli, Coily, Cherub, Wavy, S’wavy, Fractal or Zigzag. Featuring a blend of moisturising coconut oil, jojoba and shea butter, the range offers a frizz-fighting regimen created exclusively for curls with those key ingredients selected for the following benefits:

Coconut Oil deeply moisturises to prevent frizz and flyaways and offers a rich texture that helps replenish hair for ultimate curl retention. 

Jojoba Seed Oil contains rich nutrients to help boost curls and restore hair strength while intensely hydration to create definition and slip.

Shea Butter is a natural humectant that conditions and improves curl texture, helping tame and replenish thirsty, dry and damaged curls.

The range includes two Shampoos, a Regular and a No-Foam Conditioning Shampoo, Conditioner, Leave-In Conditioner & Styling Elixir, Mousse, Hair Gel, Deep Conditioning Hair Mask and Hair Styling Cream.