In a bid to disrupt the self tan market with a breakthrough in multifunctional sun care, Green People has launched its new Glow & Protect SPF30.

Described as the first intelligent gradual tanner, the three-in-one skin-loving formula also provides high factor sun protection with broad-spectrum SPF30 and deep hydration alongside a healthy glow.

The formulation includes the ‘twin tanning agents’ DHA and erythrulose which help produce a gradual glowing tan which lasts for four to five days, ‘ensuring long-lasting luminosity without needing extra steps in your skincare routine’.

“Your glow should never come at the expense of your skin”

The silky texture and skin-conditioning, nourishing plant oils make for a smooth application that leaves no streaks or no patches, and the brand says customers can also wave goodbye to the tell-tale self-tan scent and instead enjoy a fresh, uplifting aroma of sweet orange, mandarin, lemon and ginger that captures the essence of summer.

Glow & Protect is fortified with non-nano zinc oxide, along with aloe vera to sooth, calm and maintain a healthy skin barrier, and hydrating hyaluronic acid. Edelweiss and green tea are also incorporated to give antioxidant protection and natural sun defence.

Commenting on this latest launch, Green People founder Charlotte Vøhtz says: “Your glow should never come at the expense of your skin. Offering a ‘glow safe’ way to tan smarter, not harder, Protect & Glow SPF30 is a significant step forward in sun-conscious skin care.”

Vegan, cruelty-free and reef-safe, the lotion has no parabens, artificial fragrance or harsh chemicals and comes in recyclable packaging.