In what it says is a significant step in its commitment to bringing efficacious, natural skincare solutions to a wider audience, Beauty Group London has welcomed Skin:Genius to its portfolio of beauty brands.

Skin Genius – known for its 100% natural skincare solutions produced using pure, effective ingredients – fits with Beauty Group London’s ethos of championing brands that resonate deeply with consumers due to their rich stories and authentic customer connections.

Beauty Group London will support Skin:Genius in its continued growth and success, ensuring its unique formulations and natural ethos reach even more individuals seeking effective and gentle skincare.

“Skin:Genius stood out due to the great customer connection, effective natural formulas and a passionate founder”

Hanna Coonagh, CEO of Beauty Group London, says: “We see a number of brands who are looking for investment and access to growth. Skin:Genius stood out due to the great customer connection, effective natural formulas and a passionate founder in Julia. All key elements for success. We are looking forward to expanding Skin:Genius into new markets across the globe.”

Commenting on the partnership, Skin:Genius founder Julia Vearncombe, adds: “I am so pleased to be part of the Beauty Group London portfolio. I am extremely passionate about providing natural skincare solutions to problem skin and changing people’s lives. Our results show that natural ingredients really do work and our loyal customers are absolutely delighted with the transformative impact on their skin. I’m excited to join Beauty Group London and seeing this next chapter of the Skin:Genius story bringing effective, natural skincare solutions to even more people who need them.”