Nutritional foods manufacturer Cambridge Nutritional Foods (CNF) is making strategic changes to its operations and leadership teams following a restructuring project.  

The company says the changes will see the business re-aligning to future needs, while freeing up funds for reinvestment.  

The company which has been in the nutritional foods space for more than 40 years, following the development of the Cambridge Diet by Dr. Alan Howard, underwent a diversification project last year.  

As a result, the business split into three core brands; personalised weight loss programme and meal replacement company The 1:1 Diet, women’s health and wellness supplement brand Serenova, and manufacturing and innovation business Food Nutrition Partners. It also has its own UK-based production facilities and a proven end-to-end model that takes ideas from concept to consumer.  

The strategic changes are a continuation of CNF’s transformation and follow the appointment of new CNF CEO Ashley Farmer, who brings more than 20 years of combined direct sales and multi-channel experience to the role, with an expertise in spearheading the modernisation of a range of brands.  

Career highlights include helping to steer cosmetics, skincare and beauty retailer, The Body Shop, to success, as well as helping to build the business to consumer revenue stream at Avon.  

Farmer said: “CNF has been at the forefront of innovation in the nutritional products space for more than 40 years. During that time the nutritional foods space has evolved at pace, and as such, as a business the need to pivot in line with those changes has never been more crucial.   

“We’re committed to building and scaling distinctive nutrition brands that earn trust through quality, credibility and real results, and the recent strategic structural changes to the business reflect the future direction of CNF. They are marked by an evolution of our mission, vision and purpose, as well as the introduction of a new leadership team who are looking to steer the business into a new period of transformative growth.  

Farmer adds: “CNF has always been about improving health and wellbeing for the long-term, by building a sustainable, employee-owned nutrition business grounded in trusted science, shared ownership and responsible action. And, these proposed changes are a key part of that ethos.”