Pioneering natural hayfever and allergy specialist HayMax has been acquired by PharmaGroup, a family-owned business based in North Wales that is continuing to expand in the natural health and wellbeing space.
HayMax, renowned for its organic, drug-free, 100% natural allergen barrier balms, has established itself as a trusted name among airborne allergy sufferers across the UK over the last 20 years. Its innovative approach to trapping pollen, dust, and pet allergens before they enter the body is seen as aligning well with PharmaGroup’s existing ethos and new product development pipeline.
“We are absolutely thrilled to welcome HayMax into the PharmaGroup family,” says Mared Bunsee, business development Manager at PharmaGroup (pictured left). “HayMax is a truly brilliant brand that has earned the loyalty of its users through its commitment to organic, natural and effective allergy relief.”
She adds: “For the first twelve months we are not intending on making any changes, keeping everything exactly as it was. We will be working closely with Max as a consultant for the first 6 months handover period. When we have a better understanding of this world that Max has created, we’ll explore how best to build on his strong foundation.”
“When we have a better understanding of this world that Max has created, we’ll explore how best to build on his strong foundation”
Max Wiseberg, creator and founder of HayMax says “I am delighted to pass HayMax on to PharmaGroup who have already started adding value to the brand. Their resources and manufacturing facility will provide HayMax with greater flexibility to react to customers’ needs and I think you can all look forward to more new product development before too long.” He added, “I am also proud and pleased that PharmaGroup have taken on board the Organic message and will be getting their facilities up to Organic standards as soon as possible.”
PharmaGroup says it is committed to maintaining the high standards of quality and efficacy that HayMax customers have come to expect, while exploring new avenues for growth and product development within the natural health sector.
PharmaGroup have bought all the shares of HayMax meaning they can continue to run the business with no changes required for customers or suppliers.
