Two leading names in the UK’s natural and organic trade, Thyme Marketing and Pravera Ltd, have announced a collaborative partnership to boost sales and streamline distribution across the United Kingdom.

The collaboration brings together Thyme Marketing’s extensive B2B e-commerce platform and dedicated field sales team with Pravera‘s deep portfolio of natural and organic products. 

Pravera, a respected name in the industry for over 25 years, offers a wide range of organic and natural skincare, household goods, feminine hygiene products, food, drink, and vitamins.

By loading Pravera’s complete product portfolio onto Thyme Marketing’s trade website, the partnership will provide independent health stores and grocery retailers with a single, efficient point of access to these popular lines

This strategic alliance is set to enhance market reach for both companies while offering retailers a more convenient way to stock high-quality, in-demand natural and organic products.

Graeme Hume MD at Pravera says: “I believe this relationship will bring our brands to a wider audience, increasing the awareness and consumption or organic products, something I’ve been striving for 25 years; In return we help to fill Thyme’s desire for a more diverse portfolio that includes now our exclusive brands.”

“We are very excited and delighted to partner with Pravera who we have respected and admired over a number of years”

Rachel Tweedie, MD Thyme Marketing, says: “We are very excited and delighted to partner with Pravera who we have respected and admired over a number of years. With their portfolio of brands and our dedicated sales team, our streamlined systems will ensure that retailers benefit from easy access, strong support, and a seamless ordering experience – helping Pravera’s portfolio continue to thrive in the independent sector.”