Green People has unveiled its reformulated Firming Vitamin C Eye Serum – a COSMOS-certified update designed to tone, brighten and hydrate the delicate eye area.

The upgraded formula features ascorbyl glucoside, a slow-release form of vitamin C that supports collagen synthesis for smoother, firmer skin. It’s dermatologically tested, clinically proven to be kind to sensitive skin, and comes in a 10ml recyclable tube.

Hero actives include vitamin C to target fine lines, Bacillus ferment to improve elasticity and radiance, inulin prebiotics to support a balanced skin barrier, and marshmallow root to help protect hyaluronic acid and soothe skin. A calming chamomile aroma and frankincense oil complete the formula, offering gentle yet effective care.

The serum is Vegan Society approved, cruelty-free and packaged in a recyclable squeezy tube.

“The skin around the eyes is one of the first areas to show signs of ageing,” comments Green People founder Charlotte Vøhtz. “By tapping the toning actives of our Firming Vitamin C Eye Serum into the skin daily, you can help keep this delicate area smooth, firm and youthful.”