Clipper Teas is partnering with the Fairtrade Foundation for its Do It Fair’ campaign for Fairtrade Fortnight 2025 (22 September to Sunday 5 October).

The annual celebration aims to advocate for a fairer system by telling the stories of the people behind everyday Fairtrade products.

For tea, this year’s Fairtrade Fortnight aims to build awareness by spotlighting the deep-rooted and systemic challenges across the tea sector including poverty, unsafe working conditions and climate change. It will share views and recommendations, and encourage people to make proactive purchasing decisions to support Fairtrade tea producers.

Clipper is supporting the Fairtrade Foundation across multiple points of the campaign. It begins with a petition calling on the government to introduce policies and legislation that better protect the human rights of tea workers and support multi-stakeholder collaboration across the tea industry, in addition to honouring the UK International Climate Finance Commitments and Overseas Development Assistance budget.

Clipper will be also helping to spread the word of Fairtrade and organic tea as part of Fairtrade’s ‘Spill the Tea’ events, and will partner with Fairtrade’s Afternoon Tea event on 2nd October, where celebrities and influencers, such as Drag royalty Tia Kofi, and Soul diva Mica Paris, will “spill the tea on the tea sector”. Here they’ll be joined by Shilajitroy Choudhury and Sunitha Kumari, tea producers from Fairtrade-certified producer group, UNTE in India, who will shine a light on the importance of Fairtrade for their community.

Clipper is a founding Fairtrade organisation, even helping to write the original tea standards over 30 years ago. Today it is the number one UK tea brand for Fairtrade tea, and has been for nine consecutive years.

Adele Ward, Clipper Teas marketing mirector at Ecotone UK, says: “We love this campaign from the Fairtrade Foundation. There is a knowledge gap when it comes to tea and few consumers truly understand the challenges faced by tea farmers. The Brew It Fair campaign addresses this by highlighting the positive impact of buying Fairtrade certified teas with real life examples, while also lobbying the government to take meaningful action. As a long-standing Fairtrade tea partner, even helping to write the original Fairtrade tea standards, we are 100% behind this message. We hear from farmers first-hand of the issues they face – from low commodity pricing to the growing challenges from climate change and of the incredible ways Fairtrade has supported their communities. Imagine the difference we could all make by switching to Fairtrade today.”

Marie Rumsby, director of communications and advocacy at Fairtrade Foundation says: “We are on a mission to make the tea industry fairer for the people who grow our tea. We have loved working with Clipper to share our ‘Brew it Fair’ campaign. Together we’ve reached thousands of tea drinkers across the country, inspiring them to take steps for fairer tea: from buying Fairtrade tea to calling on the UK Government to bring in new legislation that protects human rights and the environment without putting the burden on farmers and workers.”