Aduna Superfoods has appointed Erin Roy as chair of the board and Sarah Doyle as non-executive director, as the B Corp-certified brand enters its next phase of growth.

Roy brings extensive board and leadership experience from roles at M&S, NewsCorp, The White Company and Gordon Ramsay Restaurants, where she was chief marketing officer. She has a track record in driving high-growth strategies, digital transformation and brand innovation.

Commenting on her appointment, Roy (right) says: “I’m thrilled to be joining Aduna at such a pivotal time in the brand’s growth. Aduna’s purpose and products speak for themselves, and I’m greatly looking forward to working alongside such a talented team with a superfood proposition that simply can’t be matched.”

“Their energy and guidance come at a pivotal moment as we seek to expand our product range, scale our distribution and deepen our impact”

Doyle (left), currently on the boards of Belazu Ingredients and Pure Pet Food, has held senior leadership positions at EAT, Premier Foods and United Biscuits, with a focus on ethical grocery, challenger brands and private equity-backed businesses.

“As one of the original superfood brands in the market, Aduna has a unique heritage and a powerful mission,” says Doyle. “I’m excited to support the business in scaling further, building on its strong ethical foundations to deliver both growth and impact.”

Aduna CEO and co-founder Andrew Hunt welcomed the appointments, highlighting the four-plus decades of combined experience across marketing, retail and FMCG they bring: “Their energy and guidance come at a pivotal moment as we seek to expand our product range, scale our distribution and deepen our impact.”

He also paid tribute to outgoing chair Stephen Dawson OBE, who steps down after a ten-year tenure on the board.