An initiative led by Organic Sweden is successfully helping Nordic organic brands make a mark in the valuable UK retail market. 

Early success stories of the Organic Export UK scheme include Moonvalley, DIG and Nordic Chocolate and show how UK buyers are embracing sustainability-driven innovation from the Nordics.

“UK buyers are actively seeking brands that combine authenticity, functionality, health and sustainability — and Sweden is proving to be a good match,” says Charlotte Bladh André, CEO of Organic Sweden.

Dig Debuts on Healf
Swedish snack brand Dig has secured its first UK reseller through Healf, an e-commerce platform specializing in brands with limited or no UK presence. Healf simplifies international expansion, allowing companies to focus on their core markets. The partnership was initiated at the Natural & Organic Products Expo in May, and within less than three months Dig products were already live and available for purchase on Healf’s site.

Dig takes inspiration from classic cookies, sweets, and snacks—reimagining them as clean alternatives made from a short list of natural and certified organic ingredients. To build awareness among British consumers, Dig is investing in targeted brand activities, including event sponsorships and in-person sampling initiatives.

Moonvalley Lands Distribution Deal with CLF
Founded by Swedish endurance athletes including trail-running champion Emelie Forsberg, Moonvalley produces organic, vegan energy bars designed for both athletes and health-conscious snackers. The brand recently secured distribution in the UK through CLF Distribution.

Nordic Chocolate Enters UK Farm Shops
Another brand is Nordic Chocolate, a small-batch, bean-to-bar chocolate maker known for its transparency, traceability, and minimalist ingredients. The brand has quietly entered the UK market through a growing network of farm shops and independent retailers, attracted by its sustainability credentials and distinctive Nordic provenance.

Nordic Chocolate has seen strong growth since participating in Natural and Organic Products Expo, NOPEX, selling greater volumes into the UK market thanks to directnmeetings with buyers.

From Matchmaking to Market Entry
Organic Export UK is a three-year EU-funded initiative to support Swedish organic producers in entering the UK market. Through trade show participation, tailored matchmaking and media outreach, the project connects scalable,mexport-ready Swedish brands with UK buyers across retail and foodservice.

“We’re proud to bring ten excellent companies that represent different parts of Sweden’s organic food production. Since all products are organically certified and carry the EU organic logo, they clearly communicate the standards they meet. Organic stands for quality, sustainability and transparency”, adds Charlotte Bladh André.

Participating producers include:

• Berte Qvarn – Sweden’s oldest family-owned mill, offering high-quality organic flour

and oats.

• Biofood – A leader in organic and health foods, with a broad range from superfoods to

essential ingredients.

• Camelina of Sweden – Versatile oils and seeds from camelina, cultivated with a focus

on sustainability and great taste.

• Dig – Organic snacks with a short ingredient list, created with care for both flavour and

the environment.

• Fazer Mills – Organic grain products with a strong focus on Nordic ingredients and

sustainable farming.

• Färsodlarna – Plant-based products made from locally sourced pulses such as sweet

lupine, broad beans, and grey peas.

• Moonvalley – Natural energy bars developed by elite athletes, perfect for an active

lifestyle.

• Nordic Chocolate – Award-winning bean-to-bar chocolate, crafted from organic cocoa

with a passion for sustainability.

• Oh Mungood – Organic and plant-based products made from mung beans, a sustainable protein source.

• Svenska Lantchips – Traditional, flavourful crisps of the highest quality